The short answer
Ikseon-dong & Jongno had 9,163 active stores on 62 commercial streets in Q2 2026, +2.6% (+230) versus the previous quarter; 37 streets added stores. It ranks #13 of 23 famous Korean retail districts for store growth this quarter.
What's on the street
Share of active stores by category.
Who shops here
Percentiles against all 25,987 tracked streets. Indicators are relative, not currency amounts.
Hottest streets in Ikseon-dong & Jongno
Ranked by momentum — this quarter's rise in store count and density.
| Street | Stores | QoQ | Momentum | Growing brands | Character | Stage |
|---|---|---|---|---|---|---|
| Jong-ro종로 · Jongno-gu | 2,740 | +3.7% | 83.5 | 47 | Mixed-use | Early growth |
| Jong-ro 12-gil종로12길 · Jongno-gu | 89 | +12.7% | 82.2 | 1 | Late-night | Nearing oversupply |
| Changgyeonggung-ro창경궁로 · Jongno-gu | 713 | +1.9% | 82.2 | 14 | Mixed-use | Quality improving |
| Supyo-ro수표로 · Jongno-gu | 315 | +4.7% | 79.6 | 7 | After-work dining | Growing |
| Jong-ro 14-gil종로14길 · Jongno-gu | 43 | +10.3% | 79.4 | 4 | Late-night | Nearing oversupply |
| Samil-daero삼일대로 · Jongno-gu | 383 | +1.9% | 79.3 | 7 | Mixed-use | Stable |
Fast-growing brands already here
Brands whose Korean networks grew over the past year, with more openings than closures. Shrinking brands are excluded.
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Paik's Coffee빽다방 | Coffee | 1,712 | +263 |
| Saengmacha생마차 | Pub & bar | 181 | +167 |
| Bonjuk & Bibimbap본죽&비빔밥 | Korean food | 1,150 | +147 |
| Ilpumyangpyeonghaejangguk일품양평해장국 | Korean food | 394 | +112 |
| AVA Hair에이바헤어 | Hair & beauty | 320 | +102 |
| THE VENTI더벤티 | Coffee | 1,230 | +101 |
| Nomoeopija노모어피자 | Pizza | 174 | +78 |
| Tanghwakungpumaratang탕화쿵푸마라탕 | Chinese | 492 | +73 |
| Insaengagujjim인생아구찜 | Korean food | 175 | +63 |
| Siseon시선 | Coffee | 119 | +63 |
Next streets nearby
Streets within 1.5 km of Ikseon-dong & Jongno, outside its core, that added stores this quarter — where activity tends to spill over.
| Street | Stores | QoQ | Momentum | Growing brands | Character | Stage |
|---|---|---|---|---|---|---|
| Sogong-ro소공로 · Jung-gu | 498 | +2.9% | 84.3 | 2 | Mixed-use | Quality improving |
| Cheonggyecheon-ro청계천로 · Jung-gu | 535 | +5.1% | 83.6 | 7 | Office lunch | Growing |
| Namdaemun-ro남대문로 · Jung-gu | 930 | +3.0% | 82.9 | 9 | Mixed-use | Stable |
| Jangchungdan-ro 13-gil장충단로13길 · Jung-gu | 306 | +2.7% | 82.0 | 13 | Mixed-use | Stable |
| Toegye-ro퇴계로 · Jung-gu | 2,072 | +2.4% | 81.2 | 25 | Office lunch | Quality improving |
| Saemunan-ro 5-gil새문안로5길 · Jongno-gu | 237 | +4.4% | 80.4 | 8 | Office lunch | Growing |
Streets like Ikseon-dong & Jongno, elsewhere in Korea
Closest match on store mix, spending level, late-night activity and repeat visits — useful when planning a second or third location.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Munin-ro 31beon-gil문인로31번길 · Suji-gu, Yongin-si | 88 | +4.8% | 76.0 | Office lunch | Growing |
| Bongsanmunhwa-gil봉산문화길 · Jung-gu | 104 | +2.0% | 74.3 | Mixed-use | Stable |
| Yeonmujang-gil연무장길 · Seongdong-gu | 343 | -2.6% | 43.4 | Office lunch | Quality slipping |
| Apsansunhwan-ro앞산순환로 · Nam-gu | 145 | -1.4% | 42.1 | Dining & shopping | Stable |
| Uncheon-ro운천로 · Seo-gu | 488 | — | 60.9 | Mixed-use | — |
| Mangu-ro망우로 · Dongdaemun-gu | 267 | -0.7% | 43.0 | Neighborhood daily | Quality slipping |
On the map
How this district is defined
“Ikseon-dong & Jongno” is a colloquial name. Ipjimap groups the administrative neighborhoods Jongno-dong and counts every street with 20+ stores.