The short answer
Changgyeonggung-ro (창경궁로) in Jongno-gu, Seoul has 713 active stores across 290 business categories, +1.9% versus the previous quarter (Q2 2026). It is a mixed-use street at the “quality improving” stage, graded A.
What's on the street
Food & drink 21%Retail 48%Personal services 11%Education 3%Leisure 2%Lodging 2%Real estate 1%Other 12%
Who shops here
Spending levelPremium · higher than 90% of Korean streets
Late-night activityMostly daytime · higher than 24% of Korean streets
Repeat visitsDestination (visitors) · higher than 20% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Nomoeopija노모어피자 | Pizza | 174 | +78 |
| Mibundang미분당 | 기타 외국식 | 142 | +31 |
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
| Miseutagyoja미스타교자 | Japanese | 27 | +22 |
| Pokeoldei포케올데이 | 기타 외국식 | 135 | +20 |
| Lotteria롯데리아 | Fast food | 1,209 | +18 |
| Yokeo요커 | 음료 (커피 외) | 37 | +15 |
| Rian리안 | Hair & beauty | 452 | +11 |
| Toriaejeu토리아에즈 | Japanese | 45 | +8 |
| Rekodeupija레코드피자 | Pizza | 24 | +5 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Jong-ro종로 · Jongno-gu | 2,740 | +3.7% | 83.5 | Mixed-use | Early growth |
| Daehak-ro대학로 · Jongno-gu | 376 | +1.4% | 79.9 | Mixed-use | Quality improving |
| Yulgok-ro 8-gil율곡로8길 · Jongno-gu | 27 | +17.4% | 78.8 | Dining & shopping | Early growth |
| Donhwamun-ro 5ga-gil돈화문로5가길 · Jongno-gu | 93 | +1.1% | 78.3 | Mixed-use | Quality slipping |
| Cheonggyecheon-ro청계천로 · Jongno-gu | 633 | +5.2% | 77.3 | Office lunch | Nearing oversupply |
Streets like Changgyeonggung-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Chungjang-ro 46beon-gil충장로46번길 · Dong-gu | 60 | — | 56.3 | Mixed-use | — |
| Gurye 1-gil구례1길 · Gurye-gun | 50 | — | 55.4 | Mixed-use | — |
| Dobong-ro 67-gil도봉로67길 · Gangbuk-gu | 160 | +3.2% | 80.8 | Dining & shopping | Growing |
| Myeongnyun-ro 112beon-gil명륜로112번길 · Dongnae-gu | 125 | -0.8% | 44.1 | Mixed-use | Stable |
| Samyang-ro 123-gil삼양로123길 · Gangbuk-gu | 74 | +2.8% | 76.0 | Neighborhood daily | Quality slipping |
Cite as: “Changgyeonggung-ro (창경궁로) in Jongno-gu, Seoul has 713 active stores across 290 business categories, +1.9% versus the previous quarter (Q2 2026). It is a mixed-use street at the “quality improving” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.