The short answer
Mibundang (미분당), a Korean 기타 외국식 brand, grew from 111 to 142 stores in 2025 (+31, +27.9%), with 32 openings and 1 closures. Ipjimap maps 180 of the commercial streets it operates on; most are neighborhood daily streets.
Store count, 2021–2025
Fair Trade Commission franchise disclosures. 32 openings vs 1 closures in 2025.
Who it serves
Core customers: 고른 편. Main visit purpose: 고른 편. Price position: mid-market.
Street character where it trades: neighborhood daily (70), office lunch (43), mixed-use (20).
Where Mibundang is strongest
Streets it already operates on, ranked by this quarter's momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Dapsimni-ro 1-gil답십리로1길 · Dongdaemun-gu | 31 | +34.8% | 90.3 | Dining alley | Growing |
| Byeolnaejungang-ro별내중앙로 · Namyangju-si | 1,444 | +22.9% | 85.4 | Office lunch | Nearing oversupply |
| Wiryesunhwan-ro위례순환로 · Sujeong-gu, Seongnam-si | 66 | +13.8% | 85.3 | Neighborhood daily | Growing |
| Keonbensia-daero컨벤시아대로 · Yeonsu-gu | 967 | +11.3% | 85.1 | Office lunch | Early growth |
| Deogyeong-daero덕영대로 · Paldal-gu, Suwon-si | 670 | +3.9% | 84.9 | Mixed-use | Early growth |
| Dong-daero동대로 · Seo-gu | 23 | +15.0% | 84.6 | Dining & shopping | Nearing oversupply |
| Muwang-ro 11-gil무왕로11길 · Iksan-si | 40 | +11.1% | 84.4 | Dining & shopping | Nearing oversupply |
| Neureul 2-ro늘을2로 · Namyangju-si | 345 | +8.5% | 84.2 | Neighborhood daily | Early growth |
Present in famous districts
Streets where its category is growing — and it isn't there yet
Two or more growing 기타 외국식 brands already trade on each of these streets and store counts rose this quarter. A data observation, not a site recommendation.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Dijiteol-ro 26-gil디지털로26길 · Guro-gu | 579 | +10.1% | 82.2 | Office lunch | Growing |
| Yangji-ro양지로 · Gwangmyeong-si | 463 | +2.4% | 81.5 | Neighborhood daily | Quality improving |
| Toegye-ro퇴계로 · Jung-gu | 2,072 | +2.4% | 81.2 | Office lunch | Quality improving |
| 1sunhwan-ro 674beon-gil1순환로674번길 · Seowon-gu, Cheongju-si | 54 | +8.0% | 80.8 | Café & youth | Growing |
| Jeongbalsan-ro정발산로 · Ilsandong-gu, Goyang-si | 1,346 | +5.0% | 80.3 | Office lunch | Growing |
| Songdogwahak-ro 28beon-gil송도과학로28번길 · Yeonsu-gu | 131 | +6.5% | 80.3 | Dining alley | Early growth |
| Nambusunhwan-ro남부순환로 · Gwanak-gu | 2,433 | +2.7% | 80.0 | Mixed-use | Quality improving |
| Gwanak-ro 12-gil관악로12길 · Gwanak-gu | 83 | +9.2% | 80.0 | Dining alley | Growing |
Cite as: “Mibundang (미분당), a Korean 기타 외국식 brand, grew from 111 to 142 stores in 2025 (+31, +27.9%), with 32 openings and 1 closures. Ipjimap maps 180 of the commercial streets it operates on; most are neighborhood daily streets.” — Ipjimap (ipjimap.com), 2026-06-30.