The short answer
Seongsu-dong had 8,279 active stores on 81 commercial streets in Q2 2026, +1.7% (+137) versus the previous quarter; 47 streets added stores. It ranks #19 of 23 famous Korean retail districts for store growth this quarter.
What's on the street
Share of active stores by category.
Who shops here
Percentiles against all 25,987 tracked streets. Indicators are relative, not currency amounts.
Hottest streets in Seongsu-dong
Ranked by momentum — this quarter's rise in store count and density.
| Street | Stores | QoQ | Momentum | Growing brands | Character | Stage |
|---|---|---|---|---|---|---|
| Yeonmujang 5ga-gil연무장5가길 · Seongdong-gu | 236 | +10.3% | 81.1 | 7 | Office lunch | Early growth |
| Seoulsup 4-gil서울숲4길 · Seongdong-gu | 111 | +7.8% | 80.7 | 1 | Office lunch | Growing |
| Seongdeokjeong 15-gil성덕정15길 · Seongdong-gu | 77 | +11.6% | 80.0 | 0 | Dining alley | Nearing oversupply |
| Wangsimni-ro 5-gil왕십리로5길 · Seongdong-gu | 40 | +14.3% | 79.8 | 0 | Dining alley | Nearing oversupply |
| Achasan-ro아차산로 · Seongdong-gu | 696 | +3.7% | 79.1 | 12 | Office lunch | Growing |
| Ttukseom-ro 15-gil뚝섬로15길 · Seongdong-gu | 28 | +12.0% | 78.5 | 1 | Office lunch | Early growth |
Fast-growing brands already here
Brands whose Korean networks grew over the past year, with more openings than closures. Shrinking brands are excluded.
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Kapeyoajeong카페요아정 | Coffee | 372 | +357 |
| Paik's Coffee빽다방 | Coffee | 1,712 | +263 |
| Bonjuk & Bibimbap본죽&비빔밥 | Korean food | 1,150 | +147 |
| AVA Hair에이바헤어 | Hair & beauty | 320 | +102 |
| THE VENTI더벤티 | Coffee | 1,230 | +101 |
| Cheolgilbusanjip철길부산집 | Pub & bar | 280 | +79 |
| Baegeokkeopi백억커피 | Coffee | 165 | +77 |
| Tanghwakungpumaratang탕화쿵푸마라탕 | Chinese | 492 | +73 |
| Yogeoteuwoldeu요거트월드 | Other dining | 164 | +69 |
| Eutteum50angyeong으뜸50안경 | 안경 | 305 | +43 |
Next streets nearby
Streets within 1.5 km of Seongsu-dong, outside its core, that added stores this quarter — where activity tends to spill over.
| Street | Stores | QoQ | Momentum | Growing brands | Character | Stage |
|---|---|---|---|---|---|---|
| Dongil-ro 22-gil동일로22길 · Gwangjin-gu | 208 | +10.6% | 83.1 | 9 | Late-night | Nearing oversupply |
| Achasan-ro 31-gil아차산로31길 · Gwangjin-gu | 64 | +18.5% | 81.8 | 1 | Late-night | Nearing oversupply |
| Achasan-ro 29-gil아차산로29길 · Gwangjin-gu | 148 | +5.7% | 80.4 | 6 | After-work dining | Growing |
| Dongil-ro 24-gil동일로24길 · Gwangjin-gu | 137 | +9.6% | 78.8 | 0 | After-work dining | Nearing oversupply |
| Neungdong-ro 13-gil능동로13길 · Gwangjin-gu | 241 | +2.5% | 78.4 | 12 | Office lunch | Stable |
| Dongil-ro 18-gil동일로18길 · Gwangjin-gu | 138 | +7.0% | 78.4 | 1 | After-work dining | Nearing oversupply |
Streets like Seongsu-dong, elsewhere in Korea
Closest match on store mix, spending level, late-night activity and repeat visits — useful when planning a second or third location.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Seongnae-ro성내로 · Gangdong-gu | 242 | +0.4% | 75.7 | Office lunch | Stable |
| Hwagok-ro 68-gil화곡로68길 · Gangseo-gu | 180 | -0.6% | 42.9 | Office lunch | Stable |
| Yangcheon-ro양천로 · Gangseo-gu | 2,134 | +2.4% | 79.2 | Office lunch | Quality improving |
| Eonju-ro언주로 · Gangnam-gu | 1,446 | +0.8% | 78.0 | Office lunch | Quality improving |
| Gwangpyeong-ro광평로 · Gangnam-gu | 344 | +2.4% | 77.8 | Office lunch | Stable |
| Guncheong-gil군청길 · Uiseong-gun | 97 | +3.2% | 74.4 | Office lunch | Growing |
On the map
How this district is defined
“Seongsu-dong” is a colloquial name. Ipjimap groups the administrative neighborhoods Seongsu-dong and counts every street with 20+ stores.