Growing franchise brands already trading in Seongsu-dong: Kapeyoajeong (카페요아정), Paik's Coffee (빽다방), Bonjuk & Bibimbap (본죽&비빔밥), AVA Hair (에이바헤어), THE VENTI (더벤티), Cheolgilbusanjip (철길부산집) (Q2 2026, Ipjimap). Only brands with more openings than closures over the past year are counted.
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Kapeyoajeong카페요아정 | Coffee | 372 | +357 |
| Paik's Coffee빽다방 | Coffee | 1,712 | +263 |
| Bonjuk & Bibimbap본죽&비빔밥 | Korean food | 1,150 | +147 |
| AVA Hair에이바헤어 | Hair & beauty | 320 | +102 |
| THE VENTI더벤티 | Coffee | 1,230 | +101 |
| Cheolgilbusanjip철길부산집 | Pub & bar | 280 | +79 |
| Baegeokkeopi백억커피 | Coffee | 165 | +77 |
| Tanghwakungpumaratang탕화쿵푸마라탕 | Chinese | 492 | +73 |
| Yogeoteuwoldeu요거트월드 | Other dining | 164 | +69 |
| Eutteum50angyeong으뜸50안경 | 안경 | 305 | +43 |
Full district report: Seongsu-dongIs Seongsu-dong still growing as a retail district?What is the hottest street in Seongsu-dong?Who shops in Seongsu-dong?Which streets near Seongsu-dong are growing next?
Cite as: “Growing franchise brands already trading in Seongsu-dong: Kapeyoajeong (카페요아정), Paik's Coffee (빽다방), Bonjuk & Bibimbap (본죽&비빔밥), AVA Hair (에이바헤어), THE VENTI (더벤티), Cheolgilbusanjip (철길부산집) (Q2 2026, Ipjimap). Only brands with more openings than closures over the past year are counted.” — Ipjimap (ipjimap.com), 2026-06-30.