What we measure
- Activity — store density, category diversity and change
- Momentum — this quarter's rise in store count
- Character — what the street is for (office lunch, dining alley, neighborhood daily …)
- Stage — growing, stable, nearing oversupply, upscaling, declining
- Customer profile — spending level, late-night activity, repeat visits, as percentiles
- Brand presence — which franchise brands trade on the street
Where the data comes from
Korea Small Enterprise and Market Service store registry; Ministry of Land, Infrastructure and Transport records; Korea Fair Trade Commission franchise disclosures. Every indicator is recomputed each quarter with the same method — nothing is surveyed or adjusted by hand.
What we never publish
Rent, key-money or sales figures for any store or building. We show grades, ranges, counts and percentiles.
Names
Street and brand names follow the Revised Romanization of Korean, with the Korean original shown so every place can be found on Korean maps. Brands' own English names are used where they have one.