The short answer
Yeonmujang 5ga-gil (연무장5가길) in Seongdong-gu, Seoul has 236 active stores across 111 business categories, +10.3% versus the previous quarter (Q2 2026). It is an office lunch street at the “early growth” stage, graded B.
What's on the street
Food & drink 15%Retail 9%Personal services 2%Education 4%Leisure 1%Lodging 2%Real estate 3%Other 64%
Who shops here
Spending levelValue · higher than 3% of Korean streets
Late-night activityMostly daytime · higher than 9% of Korean streets
Repeat visitsDestination (visitors) · higher than 9% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
| Jadamchikin자담치킨 | Fried chicken | 708 | +22 |
| Solsot솔솥 | Korean food | 63 | +12 |
| Bikjjunbudaejjigae빅쭌부대찌개 | Other dining | 33 | +6 |
| Cheongyeon청연 | Japanese | 20 | +5 |
| Abikko아비꼬 | Other dining | 97 | +2 |
| Dosigotgan도시곳간 | (건강)식품 | 35 | +1 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Seongdeokjeong 15-gil성덕정15길 · Seongdong-gu | 77 | +11.6% | 80.0 | Dining alley | Nearing oversupply |
| Achasan-ro아차산로 · Seongdong-gu | 696 | +3.7% | 79.1 | Office lunch | Growing |
| Ttukseom-ro 15-gil뚝섬로15길 · Seongdong-gu | 28 | +12.0% | 78.5 | Office lunch | Early growth |
| Seongdeokjeong 19-gil성덕정19길 · Seongdong-gu | 28 | +27.3% | 78.5 | Café & youth | Early growth |
| Sangwon 12-gil상원12길 · Seongdong-gu | 164 | +8.6% | 78.5 | Office lunch | Nearing oversupply |
Streets like Yeonmujang 5ga-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Mullaebuk-ro문래북로 · Yeongdeungpo-gu | 189 | +2.2% | 72.6 | Office lunch | Quality slipping |
| Yeongdeungpo-ro 13-gil영등포로13길 · Yeongdeungpo-gu | 72 | +28.6% | 77.8 | Office lunch | Nearing oversupply |
| Seocho-daero서초대로 · Seocho-gu | 2,132 | +2.5% | 76.8 | Office lunch | Stable |
| Tojeong-ro 35-gil토정로35길 · Mapo-gu | 116 | +20.8% | 80.8 | Office lunch | Early growth |
| Seonyu-ro 9-gil선유로9길 · Yeongdeungpo-gu | 198 | +7.0% | 78.4 | Office lunch | Growing |
Cite as: “Yeonmujang 5ga-gil (연무장5가길) in Seongdong-gu, Seoul has 236 active stores across 111 business categories, +10.3% versus the previous quarter (Q2 2026). It is an office lunch street at the “early growth” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.