The short answer
Seocho-daero (서초대로) in Seocho-gu, Seoul has 2,132 active stores across 789 business categories, +2.5% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded B.
What's on the street
Food & drink 11%Retail 9%Personal services 5%Education 6%Leisure 2%Lodging 0%Real estate 5%Other 62%
Who shops here
Spending levelValue · higher than 4% of Korean streets
Late-night activityMostly daytime · higher than 8% of Korean streets
Repeat visitsDestination (visitors) · higher than 6% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Paik's Coffee빽다방 | Coffee | 1,712 | +263 |
| 10% Specialty Coffee텐퍼센트스페셜티커피 | Coffee | 814 | +193 |
| Goobne Chicken굽네치킨 | Fried chicken | 1,154 | +36 |
| Mibundang미분당 | 기타 외국식 | 142 | +31 |
| Cheongnokminarisikdang청록미나리식당 | Korean food | 33 | +31 |
| Banapeureso바나프레소 | Coffee | 52 | +30 |
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
| Gamasotsundaegukbap가마솥순대국밥 | Korean food | 58 | +22 |
| Giparangmunhaewon기파랑문해원 | 교육 (교과) | 67 | +19 |
| Baskin-Robbins배스킨라빈스 | 아이스크림/빙수 | 1,706 | +19 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Banpo-daero 27-gil반포대로27길 · Seocho-gu | 32 | +28.0% | 88.7 | Dining alley | Growing |
| Seocho-daero 38-gil서초대로38길 · Seocho-gu | 35 | +9.4% | 85.3 | Dining alley | Growing |
| Saimdang-ro 8-gil사임당로8길 · Seocho-gu | 449 | +34.8% | 82.9 | Office lunch | Nearing oversupply |
| Banpo-daero 18-gil반포대로18길 · Seocho-gu | 48 | +20.0% | 81.5 | Office lunch | Nearing oversupply |
| Seochojungang-ro서초중앙로 · Seocho-gu | 1,632 | +5.4% | 80.2 | Office lunch | Early growth |
Streets like Seocho-daero
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Seongsuil-ro성수일로 · Seongdong-gu | 477 | -3.0% | 40.6 | Office lunch | Declining |
| Mullaebuk-ro문래북로 · Yeongdeungpo-gu | 189 | +2.2% | 72.6 | Office lunch | Quality slipping |
| Seonyu-ro 3-gil선유로3길 · Yeongdeungpo-gu | 80 | +1.3% | 70.4 | Office lunch | Quality slipping |
| Dangsan-ro 41-gil당산로41길 · Yeongdeungpo-gu | 196 | -0.5% | 40.8 | Office lunch | Quality slipping |
| Sangwon 1-gil상원1길 · Seongdong-gu | 255 | 0.0% | 56.9 | Office lunch | Quality slipping |
Cite as: “Seocho-daero (서초대로) in Seocho-gu, Seoul has 2,132 active stores across 789 business categories, +2.5% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.