The short answer
10% Specialty Coffee (텐퍼센트스페셜티커피), a Korean coffee brand, grew from 621 to 814 stores in 2025 (+193, +31.1%), with 206 openings and 14 closures. Ipjimap maps 66 of the commercial streets it operates on; most are neighborhood daily streets.
Store count, 2021–2025
Fair Trade Commission franchise disclosures. 206 openings vs 14 closures in 2025.
Who it serves
Core customers: all ages & families (37%). Main visit purpose: health & care. Price position: upper-mid.
Street character where it trades: neighborhood daily (25), office lunch (13), mixed-use (12).
Where 10% Specialty Coffee is strongest
Streets it already operates on, ranked by this quarter's momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Janghyeonsunhwan-ro장현순환로 · Siheung-si | 68 | +13.3% | 85.3 | Dining alley | Early growth |
| Dunsan-ro 31beon-gil둔산로31번길 · Seo-gu | 217 | +9.1% | 84.3 | Dining alley | Growing |
| Mandeok-daero만덕대로 · Buk-gu | 520 | +2.6% | 83.8 | Mixed-use | Quality improving |
| Sinpung-ro신풍로 · Yeongdeungpo-gu | 305 | +7.4% | 83.7 | Neighborhood daily | Growing |
| Ekseupo-ro 123beon-gil엑스포로123번길 · Yuseong-gu | 97 | +10.2% | 83.6 | Neighborhood daily | Growing |
| Gwanggyohosugongwon-ro광교호수공원로 · Yeongtong-gu, Suwon-si | 456 | +4.1% | 82.9 | Dining & shopping | Growing |
| Seonsuchon-ro선수촌로 · Haeundae-gu | 562 | +4.1% | 82.2 | Neighborhood daily | Early growth |
| Sinheung-ro신흥로 · Wonmi-gu, Bucheon-si | 731 | +5.0% | 82.0 | Office lunch | Early growth |
Present in famous districts
Streets where its category is growing — and it isn't there yet
Two or more growing coffee brands already trade on each of these streets and store counts rose this quarter. A data observation, not a site recommendation.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Waseoksunhwan-ro 515beon-gil와석순환로515번길 · Paju-si | 235 | +41.6% | 89.9 | Office lunch | Early growth |
| Songdogwahak-ro 27beon-gil송도과학로27번길 · Yeonsu-gu | 144 | +15.2% | 89.4 | Dining alley | Early growth |
| Madeul-ro 11-gil마들로11길 · Dobong-gu | 510 | +10.2% | 88.3 | Mixed-use | Growing |
| Majang-ro 544beon-gil마장로544번길 · Gyeyang-gu | 39 | +69.6% | 88.3 | Neighborhood daily | Nearing oversupply |
| Godeokgukje-daero고덕국제대로 · Pyeongtaek-si | 221 | +18.8% | 88.0 | Neighborhood daily | Growing |
| Incheontawo-daero인천타워대로 · Yeonsu-gu | 420 | +20.7% | 87.7 | Office lunch | Nearing oversupply |
| Raendeumakeu-ro랜드마크로 · Yeonsu-gu | 247 | +10.3% | 87.5 | Dining alley | Early growth |
| Jangje-ro장제로 · Bupyeong-gu | 512 | +12.0% | 87.4 | Mixed-use | Early growth |
Cite as: “10% Specialty Coffee (텐퍼센트스페셜티커피), a Korean coffee brand, grew from 621 to 814 stores in 2025 (+193, +31.1%), with 206 openings and 14 closures. Ipjimap maps 66 of the commercial streets it operates on; most are neighborhood daily streets.” — Ipjimap (ipjimap.com), 2026-06-30.