The short answer
Haeundae, Busan had 5,982 active stores on 54 commercial streets in Q2 2026, +4.3% (+244) versus the previous quarter; 45 streets added stores. It ranks #6 of 23 famous Korean retail districts for store growth this quarter.
What's on the street
Share of active stores by category.
Who shops here
Percentiles against all 25,987 tracked streets. Indicators are relative, not currency amounts.
Hottest streets in Haeundae, Busan
Ranked by momentum — this quarter's rise in store count and density.
| Street | Stores | QoQ | Momentum | Growing brands | Character | Stage |
|---|---|---|---|---|---|---|
| Haeun-daero 383beon-gil해운대로383번길 · Haeundae-gu | 91 | +11.0% | 84.5 | 3 | Dining alley | Growing |
| Udong 1-ro우동1로 · Haeundae-gu | 139 | +11.2% | 84.4 | 6 | Dining alley | Nearing oversupply |
| Dalmaji-gil달맞이길 · Haeundae-gu | 194 | +5.4% | 83.8 | 4 | Dining alley | Growing |
| Jwadongsunhwan-ro 468beon-gil좌동순환로468번길 · Haeundae-gu | 48 | +20.0% | 82.7 | 1 | Dining alley | Growing |
| Senteomnam-daero센텀남대로 · Haeundae-gu | 583 | +3.4% | 82.6 | 5 | Mixed-use | Growing |
| Gunam-ro구남로 · Haeundae-gu | 184 | +3.4% | 82.2 | 9 | Late-night | Early growth |
Fast-growing brands already here
Brands whose Korean networks grew over the past year, with more openings than closures. Shrinking brands are excluded.
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Paik's Coffee빽다방 | Coffee | 1,712 | +263 |
| Chaengnamu책나무 | Education | 417 | +195 |
| 10% Specialty Coffee텐퍼센트스페셜티커피 | Coffee | 814 | +193 |
| Bonjuk & Bibimbap본죽&비빔밥 | Korean food | 1,150 | +147 |
| THE VENTI더벤티 | Coffee | 1,230 | +101 |
| Norang Chicken노랑통닭 | Fried chicken | 751 | +101 |
| Gamachitongdak가마치통닭 | Other dining | 788 | +82 |
| Gitansagoryeokgyosil기탄사고력교실 | 교육 (교과) | 1,083 | +63 |
| Siseon시선 | Coffee | 119 | +63 |
| Insaengagujjim인생아구찜 | Korean food | 175 | +63 |
Next streets nearby
Streets within 1.5 km of Haeundae, Busan, outside its core, that added stores this quarter — where activity tends to spill over.
| Street | Stores | QoQ | Momentum | Growing brands | Character | Stage |
|---|---|---|---|---|---|---|
| Marinsiti 1-ro마린시티1로 · Haeundae-gu | 74 | +5.7% | 79.2 | 2 | Dining alley | Growing |
| Marinsiti 3-ro마린시티3로 · Haeundae-gu | 331 | +4.8% | 79.0 | 7 | Dining & shopping | Nearing oversupply |
| Haeun-daero해운대로 · Haeundae-gu | 1,251 | +0.5% | 77.8 | 32 | Neighborhood daily | Quality slipping |
| Marinsiti 2-ro마린시티2로 · Haeundae-gu | 281 | +1.1% | 77.7 | 8 | Neighborhood daily | Quality improving |
| Jwadongsunhwan-ro 15beon-gil좌동순환로15번길 · Haeundae-gu | 45 | +7.1% | 73.0 | 0 | Office lunch | Nearing oversupply |
Streets like Haeundae, Busan, elsewhere in Korea
Closest match on store mix, spending level, late-night activity and repeat visits — useful when planning a second or third location.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Hwarang-ro화랑로 · Seongbuk-gu | 414 | +6.4% | 82.1 | Mixed-use | Early growth |
| Jeongneungcheondong-ro정릉천동로 · Dongdaemun-gu | 90 | -12.6% | 37.8 | Office lunch | Declining |
| Bomun-ro보문로 · Seongbuk-gu | 410 | +1.5% | 77.1 | Mixed-use | Quality improving |
| Mangu-ro망우로 · Dongdaemun-gu | 267 | -0.7% | 43.0 | Neighborhood daily | Quality slipping |
| Jangmal-ro장말로 · Wonmi-gu, Bucheon-si | 374 | -2.1% | 41.1 | Neighborhood daily | Stable |
| Cheonho-daero 83-gil천호대로83길 · Dongdaemun-gu | 80 | 0.0% | 51.8 | Office lunch | Stable |
On the map
How this district is defined
“Haeundae, Busan” is a colloquial name. Ipjimap groups the administrative neighborhoods U-dong, Jung-dong and counts every street with 20+ stores.