The short answer
Siseon (시선), a Korean coffee brand, grew from 56 to 119 stores in 2025 (+63, +112.5%), with 68 openings and 5 closures. Ipjimap maps 335 of the commercial streets it operates on; most are office lunch streets.
Store count, 2021–2025
Fair Trade Commission franchise disclosures. 68 openings vs 5 closures in 2025.
Who it serves
Core customers: office workers (24%). Main visit purpose: 고른 편. Price position: mid-market.
Street character where it trades: office lunch (72), neighborhood daily (71), mixed-use (70).
Where Siseon is strongest
Streets it already operates on, ranked by this quarter's momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Waseoksunhwan-ro 515beon-gil와석순환로515번길 · Paju-si | 235 | +41.6% | 89.9 | Office lunch | Early growth |
| Madimi-ro 31beon-gil마디미로31번길 · Seongsan-gu, Changwon-si | 102 | +17.2% | 87.8 | Late-night | Nearing oversupply |
| Deokgye-ro덕계로 · Yangju-si | 151 | +18.0% | 85.7 | Neighborhood daily | Nearing oversupply |
| Gimpohangang 9-ro 75beon-gil김포한강9로75번길 · Gimpo-si | 913 | +17.5% | 85.5 | Office lunch | Growing |
| Keonbensia-daero컨벤시아대로 · Yeonsu-gu | 967 | +11.3% | 85.1 | Office lunch | Early growth |
| Giheungyeok-ro기흥역로 · Giheung-gu, Yongin-si | 115 | +6.5% | 84.9 | Dining & shopping | Growing |
| Jungang-ro중앙로 · Ilsandong-gu, Goyang-si | 1,919 | +5.3% | 84.0 | Office lunch | Early growth |
| Baekjegobun-ro 7-gil백제고분로7길 · Songpa-gu | 581 | +9.4% | 83.6 | Mixed-use | Growing |
Present in famous districts
Streets where its category is growing — and it isn't there yet
Two or more growing coffee brands already trade on each of these streets and store counts rose this quarter. A data observation, not a site recommendation.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Songdogwahak-ro 27beon-gil송도과학로27번길 · Yeonsu-gu | 144 | +15.2% | 89.4 | Dining alley | Early growth |
| Madeul-ro 11-gil마들로11길 · Dobong-gu | 510 | +10.2% | 88.3 | Mixed-use | Growing |
| Majang-ro 544beon-gil마장로544번길 · Gyeyang-gu | 39 | +69.6% | 88.3 | Neighborhood daily | Nearing oversupply |
| Godeokgukje-daero고덕국제대로 · Pyeongtaek-si | 221 | +18.8% | 88.0 | Neighborhood daily | Growing |
| Incheontawo-daero인천타워대로 · Yeonsu-gu | 420 | +20.7% | 87.7 | Office lunch | Nearing oversupply |
| Raendeumakeu-ro랜드마크로 · Yeonsu-gu | 247 | +10.3% | 87.5 | Dining alley | Early growth |
| Jangje-ro장제로 · Bupyeong-gu | 512 | +12.0% | 87.4 | Mixed-use | Early growth |
| Boramae-ro 5-gil보라매로5길 · Dongjak-gu | 147 | +21.5% | 86.9 | Office lunch | Nearing oversupply |
Cite as: “Siseon (시선), a Korean coffee brand, grew from 56 to 119 stores in 2025 (+63, +112.5%), with 68 openings and 5 closures. Ipjimap maps 335 of the commercial streets it operates on; most are office lunch streets.” — Ipjimap (ipjimap.com), 2026-06-30.