The short answer
Boramae-ro 5-gil (보라매로5길) in Dongjak-gu, Seoul has 147 active stores across 86 business categories, +21.5% versus the previous quarter (Q2 2026). It is an office lunch street at the “nearing oversupply” stage, graded A.
What's on the street
Food & drink 35%Retail 12%Personal services 11%Education 6%Leisure 4%Real estate 2%Other 29%
Who shops here
Spending levelValue · higher than 18% of Korean streets
Late-night activityMostly daytime · higher than 30% of Korean streets
Repeat visitsDestination (visitors) · higher than 11% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Bonjuk & Bibimbap본죽&비빔밥 | Korean food | 1,150 | +147 |
| Banataigeo바나타이거 | Coffee | 54 | +30 |
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
| Gamasotsundaegukbap가마솥순대국밥 | Korean food | 58 | +22 |
| Seulloukaelli슬로우캘리 | Western food | 139 | +22 |
| Lotteria롯데리아 | Fast food | 1,209 | +18 |
| Hansot한솥 | Korean food | 811 | +18 |
| Saelleodi샐러디 | Other dining | 333 | +11 |
| Hanchonseolleongtang한촌설렁탕 | Korean food | 141 | +1 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Boramae-ro 3-gil보라매로3길 · Dongjak-gu | 41 | +10.8% | 85.0 | Dining alley | Nearing oversupply |
| Boramae-ro 3-gil보라매로3길 · Gwanak-gu | 118 | +5.4% | 84.5 | Dining & shopping | Early growth |
| Boramae-ro 5ga-gil보라매로5가길 · Dongjak-gu | 89 | +7.2% | 83.1 | Dining alley | Growing |
| Bongcheon-ro 6-gil봉천로6길 · Gwanak-gu | 39 | +18.2% | 83.0 | Café & youth | Nearing oversupply |
| Bongcheon-ro 12-gil봉천로12길 · Gwanak-gu | 46 | +15.0% | 82.3 | Late-night | Nearing oversupply |
Streets like Boramae-ro 5-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Jangsan-ro장산로 · Dalseo-gu | 49 | +6.5% | 73.2 | Office lunch | Nearing oversupply |
| Gangnam-daero 10-gil강남대로10길 · Seocho-gu | 102 | +1.0% | 71.1 | Office lunch | Quality slipping |
| Pungdeokcheon-ro 140beon-gil풍덕천로140번길 · Suji-gu, Yongin-si | 64 | +3.2% | 70.3 | Office lunch | Growing |
| Seocho-daero 74-gil서초대로74길 · Seocho-gu | 209 | +3.0% | 77.0 | Office lunch | Stable |
| Sapyeong-daero 26-gil사평대로26길 · Seocho-gu | 60 | -1.6% | 38.0 | Office lunch | Stable |
Cite as: “Boramae-ro 5-gil (보라매로5길) in Dongjak-gu, Seoul has 147 active stores across 86 business categories, +21.5% versus the previous quarter (Q2 2026). It is an office lunch street at the “nearing oversupply” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.