The short answer
Seocho-daero 74-gil (서초대로74길) in Seocho-gu, Seoul has 209 active stores across 127 business categories, +3.0% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded B.
What's on the street
Food & drink 28%Retail 15%Personal services 7%Education 8%Leisure 2%Lodging 1%Real estate 5%Other 34%
Who shops here
Spending levelValue · higher than 18% of Korean streets
Late-night activityMostly daytime · higher than 28% of Korean streets
Repeat visitsDestination (visitors) · higher than 6% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| 10% Specialty Coffee텐퍼센트스페셜티커피 | Coffee | 814 | +193 |
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
| Seulloukaelli슬로우캘리 | Western food | 139 | +22 |
| Pokeoldei포케올데이 | 기타 외국식 | 135 | +20 |
| Dasarang다사랑 | Fried chicken | 107 | +1 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Hyoryeong-ro 67-gil효령로67길 · Seocho-gu | 37 | +105.6% | 81.5 | Office lunch | Nearing oversupply |
| Hyoryeong-ro 77-gil효령로77길 · Seocho-gu | 102 | +9.7% | 81.1 | Neighborhood daily | Nearing oversupply |
| Seocho-daero 78-gil서초대로78길 · Seocho-gu | 302 | +6.3% | 80.2 | Office lunch | Growing |
| Gangnam-daero 66-gil강남대로66길 · Gangnam-gu | 56 | +5.7% | 79.9 | Dining alley | Growing |
| Yeoksam-ro 4-gil역삼로4길 · Gangnam-gu | 32 | +18.5% | 79.5 | Dining alley | Growing |
Streets like Seocho-daero 74-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Dongsan-ro동산로 · Seocho-gu | 245 | +1.7% | 75.4 | Office lunch | Quality improving |
| Seongsuil-ro 4-gil성수일로4길 · Seongdong-gu | 107 | +1.9% | 73.4 | Office lunch | Quality slipping |
| Woldeukeopbuk-ro월드컵북로 · Mapo-gu | 1,451 | +3.4% | 79.0 | Office lunch | Growing |
| Gangnam-daero 8-gil강남대로8길 · Seocho-gu | 148 | +7.3% | 78.4 | Office lunch | Nearing oversupply |
| Yeongsin-ro영신로 · Yeongdeungpo-gu | 317 | +0.6% | 75.4 | Office lunch | Stable |
Cite as: “Seocho-daero 74-gil (서초대로74길) in Seocho-gu, Seoul has 209 active stores across 127 business categories, +3.0% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.