The short answer
Hyoryeong-ro 77-gil (효령로77길) in Seocho-gu, Seoul has 102 active stores across 60 business categories, +9.7% versus the previous quarter (Q2 2026). It is a neighborhood daily street at the “nearing oversupply” stage, graded B.
What's on the street
Food & drink 16%Retail 12%Personal services 28%Education 12%Leisure 1%Real estate 17%Other 15%
Who shops here
Spending levelMid-market · higher than 53% of Korean streets
Late-night activityMostly daytime · higher than 16% of Korean streets
Repeat visitsDestination (visitors) · higher than 6% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Naiseugai나이스가이 | Hair & beauty | 259 | +29 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Hyoryeong-ro 67-gil효령로67길 · Seocho-gu | 37 | +105.6% | 81.5 | Office lunch | Nearing oversupply |
| Seocho-daero 78-gil서초대로78길 · Seocho-gu | 302 | +6.3% | 80.2 | Office lunch | Growing |
| Gangnam-daero 66-gil강남대로66길 · Gangnam-gu | 56 | +5.7% | 79.9 | Dining alley | Growing |
| Gangnam-daero 43-gil강남대로43길 · Seocho-gu | 53 | +12.8% | 79.8 | Office lunch | Growing |
| Yeoksam-ro 4-gil역삼로4길 · Gangnam-gu | 32 | +18.5% | 79.5 | Dining alley | Growing |
Streets like Hyoryeong-ro 77-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Yangcheon-ro 24-gil양천로24길 · Gangseo-gu | 87 | +2.4% | 71.7 | Neighborhood daily | Stable |
| Mokdongjungangbuk-ro 8-gil목동중앙북로8길 · Yangcheon-gu | 46 | 0.0% | 50.6 | Neighborhood daily | Stable |
| Yeonseo-ro 21-gil연서로21길 · Eunpyeong-gu | 81 | +3.9% | 75.3 | Neighborhood daily | Nearing oversupply |
| Seooreung-ro 17-gil서오릉로17길 · Eunpyeong-gu | 48 | 0.0% | 54.5 | Neighborhood daily | Stable |
| Jungang-ro 29-gil중앙로29길 · Yangcheon-gu | 92 | +8.2% | 77.8 | Neighborhood daily | Growing |
Cite as: “Hyoryeong-ro 77-gil (효령로77길) in Seocho-gu, Seoul has 102 active stores across 60 business categories, +9.7% versus the previous quarter (Q2 2026). It is a neighborhood daily street at the “nearing oversupply” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.