The short answer
Naiseugai (나이스가이), a Korean hair & beauty brand, grew from 230 to 259 stores in 2025 (+29, +12.6%), with 34 openings and 5 closures. Ipjimap maps 249 of the commercial streets it operates on; most are neighborhood daily streets.
Store count, 2021–2025
Fair Trade Commission franchise disclosures. 34 openings vs 5 closures in 2025.
Who it serves
Core customers: office workers (24%). Main visit purpose: household errands. Price position: mid-market.
Street character where it trades: neighborhood daily (159), office lunch (39), mixed-use (19).
Where Naiseugai is strongest
Streets it already operates on, ranked by this quarter's momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Dapsimni-ro 1-gil답십리로1길 · Dongdaemun-gu | 31 | +34.8% | 90.3 | Dining alley | Growing |
| Docheong-ro 66beon-gil도청로66번길 · Yeongtong-gu, Suwon-si | 31 | +82.3% | 87.0 | Dining alley | Nearing oversupply |
| Imun-ro이문로 · Dongdaemun-gu | 563 | +11.7% | 86.8 | Neighborhood daily | Early growth |
| Byeolnaejungang-ro별내중앙로 · Namyangju-si | 1,444 | +22.9% | 85.4 | Office lunch | Nearing oversupply |
| Gajaeulmirae-ro가재울미래로 · Seodaemun-gu | 124 | +6.9% | 84.3 | Dining alley | Early growth |
| Jung-daero 9-gil중대로9길 · Songpa-gu | 199 | +15.0% | 84.0 | Mixed-use | Nearing oversupply |
| Sinpung-ro신풍로 · Yeongdeungpo-gu | 305 | +7.4% | 83.7 | Neighborhood daily | Growing |
| Kintekseu-ro킨텍스로 · Ilsanseo-gu, Goyang-si | 535 | +7.7% | 83.5 | Office lunch | Early growth |
Present in famous districts
Streets where its category is growing — and it isn't there yet
Two or more growing hair & beauty brands already trade on each of these streets and store counts rose this quarter. A data observation, not a site recommendation.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Raendeumakeu-ro랜드마크로 · Yeonsu-gu | 247 | +10.3% | 87.5 | Dining alley | Early growth |
| Heojun-ro허준로 · Gangseo-gu | 261 | +15.0% | 86.6 | Neighborhood daily | Nearing oversupply |
| Saemal-ro새말로 · Guro-gu | 941 | +8.3% | 86.5 | Mixed-use | Growing |
| Wongil-ro원길로 · Bupyeong-gu | 110 | +20.9% | 86.5 | Mixed-use | Nearing oversupply |
| Jichuk 1-ro지축1로 · Deogyang-gu, Goyang-si | 131 | +13.9% | 86.1 | After-work dining | Growing |
| Gimpohangang 9-ro 75beon-gil김포한강9로75번길 · Gimpo-si | 913 | +17.5% | 85.5 | Office lunch | Growing |
| Ollimpik-ro 35-gil올림픽로35길 · Songpa-gu | 494 | +7.2% | 85.1 | Neighborhood daily | Early growth |
| Keonbensia-daero컨벤시아대로 · Yeonsu-gu | 967 | +11.3% | 85.1 | Office lunch | Early growth |
Cite as: “Naiseugai (나이스가이), a Korean hair & beauty brand, grew from 230 to 259 stores in 2025 (+29, +12.6%), with 34 openings and 5 closures. Ipjimap maps 249 of the commercial streets it operates on; most are neighborhood daily streets.” — Ipjimap (ipjimap.com), 2026-06-30.