The short answer
Saemal-ro (새말로) in Guro-gu, Seoul has 941 active stores across 268 business categories, +8.3% versus the previous quarter (Q2 2026). It is a mixed-use street at the “growing” stage, graded A.
What's on the street
Food & drink 19%Retail 55%Personal services 9%Education 3%Leisure 3%Lodging 0%Real estate 2%Other 9%
Who shops here
Spending levelPremium · higher than 96% of Korean streets
Late-night activityMostly daytime · higher than 39% of Korean streets
Repeat visitsDestination (visitors) · higher than 32% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Paik's Coffee빽다방 | Coffee | 1,712 | +263 |
| Miraeensuhak미래엔수학 | 교육 (교과) | 1,491 | +105 |
| Mom's Touch맘스터치 | Fast food | 1,444 | +35 |
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
| Hansot한솥 | Korean food | 811 | +18 |
| Orenjeu오렌즈 | 안경 | 353 | +16 |
| Somidam소미담 | Coffee | 25 | +15 |
| Mitaeri미태리 | Western food | 99 | +12 |
| Rian리안 | Hair & beauty | 452 | +11 |
| Angyeong,jinjeongseong안경,진정성 | 안경 | 78 | +8 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Sindorim-ro 19-gil신도림로19길 · Guro-gu | 47 | +62.1% | 86.3 | Neighborhood daily | Nearing oversupply |
| Dorim-ro 113-gil도림로113길 · Yeongdeungpo-gu | 35 | +16.7% | 82.4 | Neighborhood daily | Growing |
| Gyeongin-ro 63-gil경인로63길 · Guro-gu | 23 | +9.5% | 80.3 | Mixed-use | Nearing oversupply |
| Sindorim-ro신도림로 · Guro-gu | 148 | +5.0% | 80.1 | Neighborhood daily | Early growth |
| Dosin-ro 15-gil도신로15길 · Yeongdeungpo-gu | 25 | +8.7% | 78.5 | Office lunch | Nearing oversupply |
Streets like Saemal-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Gwanjeojung-ro관저중로 · Seo-gu | 146 | +4.3% | 80.7 | Neighborhood daily | Growing |
| Gudeok-ro구덕로 · Jung-gu | 394 | +4.0% | 84.1 | Mixed-use | Early growth |
| Deogyeong-daero덕영대로 · Paldal-gu, Suwon-si | 670 | +3.9% | 84.9 | Mixed-use | Early growth |
| Bomun-ro보문로 · Jung-gu | 772 | +3.9% | 80.9 | Mixed-use | Growing |
| Geumhwa-ro금화로 · Seo-gu | 392 | — | 61.5 | Mixed-use | — |
Cite as: “Saemal-ro (새말로) in Guro-gu, Seoul has 941 active stores across 268 business categories, +8.3% versus the previous quarter (Q2 2026). It is a mixed-use street at the “growing” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.