The short answer
Imun-ro (이문로) in Dongdaemun-gu, Seoul has 563 active stores across 345 business categories, +11.7% versus the previous quarter (Q2 2026). It is a neighborhood daily street at the “early growth” stage, graded A.
What's on the street
Food & drink 27%Retail 21%Personal services 11%Education 9%Leisure 6%Lodging 6%Real estate 7%Other 13%
Who shops here
Spending levelUpper-mid · higher than 61% of Korean streets
Late-night activitySome late-night trade · higher than 51% of Korean streets
Repeat visitsDestination (visitors) · higher than 22% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Paik's Coffee빽다방 | Coffee | 1,712 | +263 |
| Bonjuk & Bibimbap본죽&비빔밥 | Korean food | 1,150 | +147 |
| AVA Hair에이바헤어 | Hair & beauty | 320 | +102 |
| THE VENTI더벤티 | Coffee | 1,230 | +101 |
| Hwaiteurie화이트리에 | Bakery | 62 | +46 |
| Syabeuoldei샤브올데이 | Korean food | 49 | +42 |
| Mom's Touch맘스터치 | Fast food | 1,444 | +35 |
| Obeunmaru오븐마루 | Fried chicken | 149 | +33 |
| Naiseugai나이스가이 | Hair & beauty | 259 | +29 |
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Imun-ro 30-gil이문로30길 · Dongdaemun-gu | 25 | +25.0% | 84.7 | Neighborhood daily | Early growth |
| Hwigyeong-ro 2-gil휘경로2길 · Dongdaemun-gu | 56 | +12.0% | 83.7 | After-work dining | Growing |
| Hoegi-ro 19-gil회기로19길 · Dongdaemun-gu | 20 | +42.9% | 80.7 | Café & youth | Early growth |
| Imun-ro 35-gil이문로35길 · Dongdaemun-gu | 26 | +13.0% | 80.1 | Neighborhood daily | Early growth |
| Hoegi-ro회기로 · Dongdaemun-gu | 401 | +3.1% | 78.6 | Café & youth | Growing |
Streets like Imun-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Dapsimni-ro답십리로 · Dongdaemun-gu | 645 | +3.2% | 81.1 | Neighborhood daily | Early growth |
| Sosa-ro소사로 · Sosa-gu, Bucheon-si | 352 | +5.1% | 80.9 | Mixed-use | Growing |
| Seongbuk-ro성북로 · Seongbuk-gu | 254 | -0.4% | 44.1 | Neighborhood daily | Quality improving |
| Seonsuchon-ro선수촌로 · Haeundae-gu | 562 | +4.1% | 82.2 | Neighborhood daily | Early growth |
| Tongil-ro통일로 · Jongno-gu | 134 | 0.0% | 62.8 | Neighborhood daily | Quality improving |
Cite as: “Imun-ro (이문로) in Dongdaemun-gu, Seoul has 563 active stores across 345 business categories, +11.7% versus the previous quarter (Q2 2026). It is a neighborhood daily street at the “early growth” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.