The short answer
Hwaiteurie (화이트리에), a Korean bakery brand, grew from 16 to 62 stores in 2025 (+46, +287.5%), with 42 openings and 1 closures. Ipjimap maps 96 of the commercial streets it operates on; most are neighborhood daily streets.
Store count, 2021–2025
Fair Trade Commission franchise disclosures. 42 openings vs 1 closures in 2025.
Who it serves
Core customers: 고른 편. Main visit purpose: household errands. Price position: mid-market.
Street character where it trades: neighborhood daily (64), mixed-use (13), office lunch (8).
Where Hwaiteurie is strongest
Streets it already operates on, ranked by this quarter's momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Godeokgukje-daero고덕국제대로 · Pyeongtaek-si | 221 | +18.8% | 88.0 | Neighborhood daily | Growing |
| Imun-ro이문로 · Dongdaemun-gu | 563 | +11.7% | 86.8 | Neighborhood daily | Early growth |
| Gireum-ro길음로 · Seongbuk-gu | 209 | +5.0% | 84.2 | Neighborhood daily | Early growth |
| Palgong-ro 51-gil팔공로51길 · Dong-gu | 334 | +8.4% | 84.1 | Dining alley | Growing |
| Waryong-ro와룡로 · Dalseo-gu | 525 | +7.1% | 84.1 | Mixed-use | Early growth |
| Sinbanpo-ro신반포로 · Seocho-gu | 2,257 | +1.6% | 83.6 | Mixed-use | Quality improving |
| Jingwan 2-ro진관2로 · Eunpyeong-gu | 361 | +10.1% | 83.5 | Office lunch | Growing |
| Dalgubeol-daero달구벌대로 · Jung-gu | 1,520 | +1.5% | 83.5 | Mixed-use | Quality improving |
Present in famous districts
Streets where its category is growing — and it isn't there yet
Two or more growing bakery brands already trade on each of these streets and store counts rose this quarter. A data observation, not a site recommendation.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Wangsimnigwangjang-ro왕십리광장로 · Seongdong-gu | 197 | +3.1% | 83.4 | Dining & shopping | Growing |
| Mapo-daero마포대로 · Mapo-gu | 1,633 | +5.5% | 81.5 | Office lunch | Early growth |
| Hangang-daero한강대로 · Yongsan-gu | 1,393 | +3.4% | 81.5 | Mixed-use | Early growth |
| Godeok-ro고덕로 · Gangdong-gu | 1,094 | +3.7% | 81.5 | Neighborhood daily | Early growth |
| Dongbaekjungang-ro동백중앙로 · Giheung-gu, Yongin-si | 1,758 | +9.5% | 81.1 | Office lunch | Growing |
| Gwangju-daero광주대로 · Gwangju-si | 333 | +4.4% | 81.0 | Mixed-use | Growing |
| Yullyang-ro율량로 · Cheongwon-gu, Cheongju-si | 363 | +4.6% | 80.9 | Neighborhood daily | Early growth |
| Misagangbyeondong-ro미사강변동로 · Hanam-si | 1,071 | +4.0% | 80.7 | Neighborhood daily | Growing |
Cite as: “Hwaiteurie (화이트리에), a Korean bakery brand, grew from 16 to 62 stores in 2025 (+46, +287.5%), with 42 openings and 1 closures. Ipjimap maps 96 of the commercial streets it operates on; most are neighborhood daily streets.” — Ipjimap (ipjimap.com), 2026-06-30.