The short answer
Obeunmaru (오븐마루), a Korean fried chicken brand, grew from 116 to 149 stores in 2025 (+33, +28.4%), with 39 openings and 6 closures. Ipjimap maps 127 of the commercial streets it operates on; most are neighborhood daily streets.
Store count, 2021–2025
Fair Trade Commission franchise disclosures. 39 openings vs 6 closures in 2025.
Who it serves
Core customers: 고른 편. Main visit purpose: household errands. Price position: mid-market.
Street character where it trades: neighborhood daily (44), mixed-use (22), dining alley (19).
Where Obeunmaru is strongest
Streets it already operates on, ranked by this quarter's momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Imun-ro이문로 · Dongdaemun-gu | 563 | +11.7% | 86.8 | Neighborhood daily | Early growth |
| Jungang-gil중앙길 · Gwanak-gu | 89 | +17.1% | 84.6 | Dining alley | Growing |
| Jaeban-ro재반로 · Haeundae-gu | 692 | +8.3% | 83.4 | Mixed-use | Nearing oversupply |
| Gobun-ro고분로 · Yeonje-gu | 317 | +6.0% | 82.8 | Mixed-use | Early growth |
| Gyedong-ro 23beon-gil계동로23번길 · Gimhae-si | 91 | +8.3% | 82.1 | Neighborhood daily | Early growth |
| Ena-ro에나로 · Jinju-si | 152 | +7.0% | 81.3 | After-work dining | Nearing oversupply |
| Dongbaekjungang-ro동백중앙로 · Giheung-gu, Yongin-si | 1,758 | +9.5% | 81.1 | Office lunch | Growing |
| Sungin-ro 8-gil숭인로8길 · Seongbuk-gu | 20 | +11.1% | 80.9 | Neighborhood daily | Growing |
Present in famous districts
Streets where its category is growing — and it isn't there yet
Two or more growing fried chicken brands already trade on each of these streets and store counts rose this quarter. A data observation, not a site recommendation.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Songdogwahak-ro 27beon-gil송도과학로27번길 · Yeonsu-gu | 144 | +15.2% | 89.4 | Dining alley | Early growth |
| Godeokgukje-daero고덕국제대로 · Pyeongtaek-si | 221 | +18.8% | 88.0 | Neighborhood daily | Growing |
| Incheontawo-daero인천타워대로 · Yeonsu-gu | 420 | +20.7% | 87.7 | Office lunch | Nearing oversupply |
| Raendeumakeu-ro랜드마크로 · Yeonsu-gu | 247 | +10.3% | 87.5 | Dining alley | Early growth |
| Jangje-ro장제로 · Bupyeong-gu | 512 | +12.0% | 87.4 | Mixed-use | Early growth |
| Gukhoe-daero 54-gil국회대로54길 · Yeongdeungpo-gu | 138 | +16.0% | 87.0 | Dining alley | Growing |
| Yeonse-ro 9-gil연세로9길 · Seodaemun-gu | 93 | +17.7% | 86.8 | After-work dining | Early growth |
| Duryugongwon-ro두류공원로 · Dalseo-gu | 165 | +13.8% | 86.8 | Dining alley | Growing |
Cite as: “Obeunmaru (오븐마루), a Korean fried chicken brand, grew from 116 to 149 stores in 2025 (+33, +28.4%), with 39 openings and 6 closures. Ipjimap maps 127 of the commercial streets it operates on; most are neighborhood daily streets.” — Ipjimap (ipjimap.com), 2026-06-30.