The short answer
Hwigyeong-ro 2-gil (휘경로2길) in Dongdaemun-gu, Seoul has 56 active stores across 41 business categories, +12.0% versus the previous quarter (Q2 2026). It is an after-work dining street at the “growing” stage, graded A.
What's on the street
Food & drink 77%Retail 5%Personal services 7%Leisure 2%Real estate 5%Other 4%
Who shops here
Spending levelPremium · higher than 89% of Korean streets
Late-night activityStrong late-night trade · higher than 80% of Korean streets
Repeat visitsDestination (visitors) · higher than 22% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Yogeoteuwoldeu요거트월드 | Other dining | 164 | +69 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Imun-ro이문로 · Dongdaemun-gu | 563 | +11.7% | 86.8 | Neighborhood daily | Early growth |
| Imun-ro 30-gil이문로30길 · Dongdaemun-gu | 25 | +25.0% | 84.7 | Neighborhood daily | Early growth |
| Hoegi-ro 19-gil회기로19길 · Dongdaemun-gu | 20 | +42.9% | 80.7 | Café & youth | Early growth |
| Imun-ro 35-gil이문로35길 · Dongdaemun-gu | 26 | +13.0% | 80.1 | Neighborhood daily | Early growth |
| Cheonjangsan-ro 7-gil천장산로7길 · Dongdaemun-gu | 39 | +8.3% | 77.9 | Dining alley | Nearing oversupply |
Streets like Hwigyeong-ro 2-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Galmayeok-ro 25beon-gil갈마역로25번길 · Seo-gu | 71 | +12.7% | 80.4 | Café & youth | Growing |
| Naejin-gil내진길 · Dong-gu | 76 | +7.0% | 77.8 | Late-night | Growing |
| Daehak-ro 11-gil대학로11길 · Jongno-gu | 95 | +3.3% | 76.8 | Café & youth | Growing |
| Geumhwa-ro 73beon-gil금화로73번길 · Seo-gu | 56 | — | 58.3 | Late-night | — |
| Bupyeong 1-gil부평1길 · Jung-gu | 89 | -1.1% | 42.6 | Late-night | Stable |
Cite as: “Hwigyeong-ro 2-gil (휘경로2길) in Dongdaemun-gu, Seoul has 56 active stores across 41 business categories, +12.0% versus the previous quarter (Q2 2026). It is an after-work dining street at the “growing” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.