The short answer
Wongil-ro (원길로) in Bupyeong-gu, Incheon has 110 active stores across 68 business categories, +20.9% versus the previous quarter (Q2 2026). It is a mixed-use street at the “nearing oversupply” stage, graded A.
What's on the street
Food & drink 33%Retail 17%Personal services 16%Education 6%Leisure 11%Lodging 2%Real estate 3%Other 12%
Who shops here
Spending levelValue · higher than 30% of Korean streets
Late-night activityStrong late-night trade · higher than 79% of Korean streets
Repeat visitsMix of regulars and visitors · higher than 40% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Paik's Coffee빽다방 | Coffee | 1,712 | +263 |
| Rian리안 | Hair & beauty | 452 | +11 |
| Daltteokboki달떡볶이 | Korean snacks | 64 | +7 |
| Beullukeulleop블루클럽 | Hair & beauty | 323 | +4 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Bupyeong-daero 165beon-gil부평대로165번길 · Bupyeong-gu | 29 | +7.4% | 80.1 | Café & youth | Early growth |
| Sinteuri-ro 22beon-gil신트리로22번길 · Bupyeong-gu | 21 | +23.5% | 79.3 | Dining alley | Nearing oversupply |
| Bupyeong-daero부평대로 · Bupyeong-gu | 1,445 | +3.3% | 79.2 | Office lunch | Nearing oversupply |
| Jubuto-ro 81beon-gil주부토로81번길 · Bupyeong-gu | 34 | +13.3% | 78.7 | Neighborhood daily | Early growth |
| Wongil-ro 11beon-gil원길로11번길 · Bupyeong-gu | 34 | +9.7% | 78.0 | Dining alley | Early growth |
Streets like Wongil-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Seokgye-ro석계로 · Nowon-gu | 184 | +1.1% | 76.0 | Neighborhood daily | Stable |
| Gwarye-ro과례로 · Jung-gu | 46 | 0.0% | 54.1 | Neighborhood daily | Stable |
| Hwasin-ro 272beon-gil화신로272번길 · Deogyang-gu, Goyang-si | 320 | +1.3% | 78.9 | Mixed-use | Stable |
| Sindorim-ro 11-gil신도림로11길 · Guro-gu | 49 | -5.8% | 38.5 | After-work dining | Declining |
| Hangeulbiseok-ro 24-gil한글비석로24길 · Nowon-gu | 124 | 0.0% | 56.3 | Neighborhood daily | Quality slipping |
Cite as: “Wongil-ro (원길로) in Bupyeong-gu, Incheon has 110 active stores across 68 business categories, +20.9% versus the previous quarter (Q2 2026). It is a mixed-use street at the “nearing oversupply” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.