The short answer
Seocho-daero 78-gil (서초대로78길) in Seocho-gu, Seoul has 302 active stores across 144 business categories, +6.3% versus the previous quarter (Q2 2026). It is an office lunch street at the “growing” stage, graded A.
What's on the street
Food & drink 19%Retail 8%Personal services 4%Education 12%Leisure 2%Lodging 0%Real estate 5%Other 50%
Who shops here
Spending levelValue · higher than 5% of Korean streets
Late-night activityMostly daytime · higher than 16% of Korean streets
Repeat visitsDestination (visitors) · higher than 6% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Bonjuk & Bibimbap본죽&비빔밥 | Korean food | 1,150 | +147 |
| Siseon시선 | Coffee | 119 | +63 |
| Banapeureso바나프레소 | Coffee | 52 | +30 |
| Lotteria롯데리아 | Fast food | 1,209 | +18 |
| Oksoban옥소반 | Korean food | 22 | +5 |
| Abikko아비꼬 | Other dining | 97 | +2 |
| Raepseu랩스 | 스포츠 관련 | 11 | +1 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Hyoryeong-ro 67-gil효령로67길 · Seocho-gu | 37 | +105.6% | 81.5 | Office lunch | Nearing oversupply |
| Hyoryeong-ro 77-gil효령로77길 · Seocho-gu | 102 | +9.7% | 81.1 | Neighborhood daily | Nearing oversupply |
| Gangnam-daero 66-gil강남대로66길 · Gangnam-gu | 56 | +5.7% | 79.9 | Dining alley | Growing |
| Yeoksam-ro 4-gil역삼로4길 · Gangnam-gu | 32 | +18.5% | 79.5 | Dining alley | Growing |
| Gangnam-daero 78-gil강남대로78길 · Gangnam-gu | 94 | +6.8% | 79.4 | After-work dining | Early growth |
Streets like Seocho-daero 78-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Teheran-ro 78-gil테헤란로78길 · Gangnam-gu | 119 | +3.5% | 74.9 | Office lunch | Nearing oversupply |
| Teheran-ro 63-gil테헤란로63길 · Gangnam-gu | 83 | +7.8% | 77.0 | Office lunch | Nearing oversupply |
| Ttukseom-ro 13-gil뚝섬로13길 · Seongdong-gu | 42 | -22.2% | 27.5 | Office lunch | Declining |
| Seosomun-ro서소문로 · Seodaemun-gu | 149 | +5.7% | 78.1 | Office lunch | Growing |
| Achasan-ro 78-gil아차산로78길 · Gwangjin-gu | 202 | -0.5% | 38.2 | Office lunch | Quality slipping |
Cite as: “Seocho-daero 78-gil (서초대로78길) in Seocho-gu, Seoul has 302 active stores across 144 business categories, +6.3% versus the previous quarter (Q2 2026). It is an office lunch street at the “growing” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.