The short answer
Gangnam-daero 78-gil (강남대로78길) in Gangnam-gu, Seoul has 94 active stores across 62 business categories, +6.8% versus the previous quarter (Q2 2026). It is an after-work dining street at the “early growth” stage, graded B.
What's on the street
Food & drink 40%Retail 5%Personal services 5%Education 6%Leisure 11%Lodging 5%Real estate 6%Other 20%
Who shops here
Spending levelValue · higher than 15% of Korean streets
Late-night activitySome late-night trade · higher than 70% of Korean streets
Repeat visitsDestination (visitors) · higher than 2% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Mom's Touch맘스터치 | Fast food | 1,444 | +35 |
| Rian리안 | Hair & beauty | 452 | +11 |
| Yaksonmyeongga약손명가 | Hair & beauty | 125 | +5 |
| Cheongyeon청연 | Japanese | 20 | +5 |
| Rawa라와 | Chinese | 34 | +3 |
| Raepseu랩스 | 스포츠 관련 | 11 | +1 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Nonhyeon-ro 63-gil논현로63길 · Gangnam-gu | 126 | +11.5% | 81.4 | Office lunch | Early growth |
| Hyoryeong-ro 77-gil효령로77길 · Seocho-gu | 102 | +9.7% | 81.1 | Neighborhood daily | Nearing oversupply |
| Seocho-daero 78-gil서초대로78길 · Seocho-gu | 302 | +6.3% | 80.2 | Office lunch | Growing |
| Gangnam-daero 66-gil강남대로66길 · Gangnam-gu | 56 | +5.7% | 79.9 | Dining alley | Growing |
| Yeoksam-ro 4-gil역삼로4길 · Gangnam-gu | 32 | +18.5% | 79.5 | Dining alley | Growing |
Streets like Gangnam-daero 78-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Bangbaecheon-ro방배천로 · Seocho-gu | 212 | -1.4% | 43.7 | Office lunch | Stable |
| Yanghwa-ro 3-gil양화로3길 · Mapo-gu | 55 | +7.8% | 75.3 | After-work dining | Nearing oversupply |
| Donggyo-ro동교로 · Mapo-gu | 1,123 | +3.3% | 76.2 | Office lunch | Nearing oversupply |
| Sejong-daero 14-gil세종대로14길 · Jung-gu | 72 | +5.9% | 78.2 | Office lunch | Growing |
| Tojeong-ro토정로 · Mapo-gu | 515 | +2.4% | 76.6 | Office lunch | Stable |
Cite as: “Gangnam-daero 78-gil (강남대로78길) in Gangnam-gu, Seoul has 94 active stores across 62 business categories, +6.8% versus the previous quarter (Q2 2026). It is an after-work dining street at the “early growth” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.