The short answer
Teheran-ro 78-gil (테헤란로78길) in Gangnam-gu, Seoul has 119 active stores across 78 business categories, +3.5% versus the previous quarter (Q2 2026). It is an office lunch street at the “nearing oversupply” stage, graded B.
What's on the street
Food & drink 21%Retail 7%Personal services 4%Education 9%Leisure 1%Lodging 1%Real estate 3%Other 54%
Who shops here
Spending levelValue · higher than 4% of Korean streets
Late-night activityMostly daytime · higher than 18% of Korean streets
Repeat visitsDestination (visitors) · higher than 2% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Banapeureso바나프레소 | Coffee | 52 | +30 |
| Junoheeo준오헤어 | Hair & beauty | 177 | +7 |
| Beualla브알라 | 아이스크림/빙수 | 11 | +1 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Samseong-ro 100-gil삼성로100길 · Gangnam-gu | 78 | +21.9% | 83.6 | Office lunch | Nearing oversupply |
| Teheran-ro 70-gil테헤란로70길 · Gangnam-gu | 431 | +28.3% | 83.0 | Office lunch | Nearing oversupply |
| Samseong-ro 85-gil삼성로85길 · Gangnam-gu | 131 | +8.3% | 82.7 | Office lunch | Early growth |
| Teheran-ro 83-gil테헤란로83길 · Gangnam-gu | 169 | +12.7% | 81.5 | Office lunch | Nearing oversupply |
| Teheran-ro 77-gil테헤란로77길 · Gangnam-gu | 102 | +15.9% | 80.7 | Office lunch | Nearing oversupply |
Streets like Teheran-ro 78-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Gangnam-daero 84-gil강남대로84길 · Gangnam-gu | 312 | +5.8% | 77.5 | Office lunch | Growing |
| Teheran-ro 7-gil테헤란로7길 · Gangnam-gu | 81 | +2.5% | 72.8 | Office lunch | Stable |
| Gangnam-daero 37-gil강남대로37길 · Seocho-gu | 153 | +13.3% | 75.7 | Office lunch | Nearing oversupply |
| Seocho-daero 54-gil서초대로54길 · Seocho-gu | 126 | +0.8% | 73.0 | Office lunch | Quality slipping |
| Seocho-daero 78-gil서초대로78길 · Seocho-gu | 302 | +6.3% | 80.2 | Office lunch | Growing |
Cite as: “Teheran-ro 78-gil (테헤란로78길) in Gangnam-gu, Seoul has 119 active stores across 78 business categories, +3.5% versus the previous quarter (Q2 2026). It is an office lunch street at the “nearing oversupply” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.