The short answer
Hongdae had 10,261 active stores on 90 commercial streets in Q2 2026, +5.0% (+486) versus the previous quarter; 67 streets added stores. It ranks #4 of 23 famous Korean retail districts for store growth this quarter.
What's on the street
Share of active stores by category.
Who shops here
Percentiles against all 25,987 tracked streets. Indicators are relative, not currency amounts.
Hottest streets in Hongdae
Ranked by momentum — this quarter's rise in store count and density.
| Street | Stores | QoQ | Momentum | Growing brands | Character | Stage |
|---|---|---|---|---|---|---|
| Woldeukeopbuk-ro 5na-gil월드컵북로5나길 · Mapo-gu | 60 | +13.2% | 84.5 | 0 | Dining alley | Early growth |
| Yanghwa-ro 23-gil양화로23길 · Mapo-gu | 80 | +17.6% | 82.8 | 1 | Late-night | Growing |
| Seogang-ro서강로 · Mapo-gu | 303 | +11.8% | 82.6 | 10 | Office lunch | Growing |
| Hongik-ro홍익로 · Mapo-gu | 149 | +4.9% | 82.1 | 5 | Dining alley | Growing |
| Yeonhui-ro 1-gil연희로1길 · Mapo-gu | 126 | +8.6% | 81.5 | 0 | Café & youth | Growing |
| Wausan-ro와우산로 · Mapo-gu | 713 | +9.9% | 81.2 | 12 | Office lunch | Nearing oversupply |
Fast-growing brands already here
Brands whose Korean networks grew over the past year, with more openings than closures. Shrinking brands are excluded.
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Paik's Coffee빽다방 | Coffee | 1,712 | +263 |
| Saengmacha생마차 | Pub & bar | 181 | +167 |
| Bonjuk & Bibimbap본죽&비빔밥 | Korean food | 1,150 | +147 |
| AVA Hair에이바헤어 | Hair & beauty | 320 | +102 |
| Asobi아소비 | Education | 1,761 | +81 |
| Cheolgilbusanjip철길부산집 | Pub & bar | 280 | +79 |
| Nomoeopija노모어피자 | Pizza | 174 | +78 |
| Hansinudong한신우동 | Korean snacks | 163 | +77 |
| Tanghwakungpumaratang탕화쿵푸마라탕 | Chinese | 492 | +73 |
| Yogeoteuwoldeu요거트월드 | Other dining | 164 | +69 |
Next streets nearby
Streets within 1.5 km of Hongdae, outside its core, that added stores this quarter — where activity tends to spill over.
| Street | Stores | QoQ | Momentum | Growing brands | Character | Stage |
|---|---|---|---|---|---|---|
| Yeonse-ro 9-gil연세로9길 · Seodaemun-gu | 93 | +17.7% | 86.8 | 6 | After-work dining | Early growth |
| Sinchon-ro신촌로 · Seodaemun-gu | 1,198 | +7.1% | 83.0 | 24 | Office lunch | Early growth |
| Donggyo-ro 38-gil동교로38길 · Mapo-gu | 172 | +11.0% | 83.0 | 2 | Late-night | Growing |
| Donggyo-ro 9-gil동교로9길 · Mapo-gu | 79 | +11.3% | 81.9 | 2 | Café & youth | Early growth |
| Seongmisan-ro 19-gil성미산로19길 · Mapo-gu | 44 | +76.0% | 81.9 | 0 | Office lunch | Nearing oversupply |
| Gwangseong-ro광성로 · Mapo-gu | 109 | +3.8% | 81.4 | 7 | Neighborhood daily | Early growth |
Streets like Hongdae, elsewhere in Korea
Closest match on store mix, spending level, late-night activity and repeat visits — useful when planning a second or third location.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Dosan-daero 15-gil도산대로15길 · Gangnam-gu | 92 | +1.1% | 69.9 | Office lunch | Quality slipping |
| Jinseong-ro진성로 · Dong-gu | 121 | +3.4% | 76.3 | Office lunch | Growing |
| Mareunnae-ro마른내로 · Jung-gu | 436 | +1.2% | 74.2 | Office lunch | Quality slipping |
| Jungang-ro중앙로 · Yangcheon-gu | 470 | +2.2% | 76.6 | Neighborhood daily | Stable |
| Teheran-ro 64-gil테헤란로64길 · Gangnam-gu | 116 | +3.6% | 77.1 | Office lunch | Growing |
| Nambusunhwan-ro남부순환로 · Gwanak-gu | 2,433 | +2.7% | 80.0 | Mixed-use | Quality improving |
On the map
How this district is defined
“Hongdae” is a colloquial name. Ipjimap groups the administrative neighborhoods Seogyo-dong and counts every street with 20+ stores.