Growing franchise brands already trading in Hongdae: Paik's Coffee (빽다방), Saengmacha (생마차), Bonjuk & Bibimbap (본죽&비빔밥), AVA Hair (에이바헤어), Asobi (아소비), Cheolgilbusanjip (철길부산집) (Q2 2026, Ipjimap). Only brands with more openings than closures over the past year are counted.
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Paik's Coffee빽다방 | Coffee | 1,712 | +263 |
| Saengmacha생마차 | Pub & bar | 181 | +167 |
| Bonjuk & Bibimbap본죽&비빔밥 | Korean food | 1,150 | +147 |
| AVA Hair에이바헤어 | Hair & beauty | 320 | +102 |
| Asobi아소비 | Education | 1,761 | +81 |
| Cheolgilbusanjip철길부산집 | Pub & bar | 280 | +79 |
| Nomoeopija노모어피자 | Pizza | 174 | +78 |
| Hansinudong한신우동 | Korean snacks | 163 | +77 |
| Tanghwakungpumaratang탕화쿵푸마라탕 | Chinese | 492 | +73 |
| Yogeoteuwoldeu요거트월드 | Other dining | 164 | +69 |
Full district report: HongdaeIs Hongdae still growing as a retail district?What is the hottest street in Hongdae?Who shops in Hongdae?Which streets near Hongdae are growing next?
Cite as: “Growing franchise brands already trading in Hongdae: Paik's Coffee (빽다방), Saengmacha (생마차), Bonjuk & Bibimbap (본죽&비빔밥), AVA Hair (에이바헤어), Asobi (아소비), Cheolgilbusanjip (철길부산집) (Q2 2026, Ipjimap). Only brands with more openings than closures over the past year are counted.” — Ipjimap (ipjimap.com), 2026-06-30.