The short answer
Saengmacha (생마차), a Korean pub & bar brand, grew from 14 to 181 stores in 2025 (+167, +1192.9%), with 167 openings and 0 closures. Ipjimap maps 108 of the commercial streets it operates on; most are late-night streets.
Store count, 2021–2025
Fair Trade Commission franchise disclosures. 167 openings vs 0 closures in 2025.
Who it serves
Core customers: middle-aged adults (24%). Main visit purpose: business entertaining. Price position: upper-mid.
Street character where it trades: late-night (34), neighborhood daily (20), office lunch (15).
Where Saengmacha is strongest
Streets it already operates on, ranked by this quarter's momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Gimpohangang 9-ro김포한강9로 · Gimpo-si | 652 | +23.0% | 86.5 | Office lunch | Growing |
| Keonbensia-daero컨벤시아대로 · Yeonsu-gu | 967 | +11.3% | 85.1 | Office lunch | Early growth |
| Hancheon-ro 139-gil한천로139길 · Gangbuk-gu | 88 | +14.3% | 83.2 | Late-night | Nearing oversupply |
| Mujeon 6-gil무전6길 · Tongyeong-si | 128 | +11.3% | 82.8 | Late-night | Growing |
| Dongjin-ro 20beon-gil동진로20번길 · Jinju-si | 46 | +9.5% | 82.4 | Café & youth | Nearing oversupply |
| Dongsomun-ro 20-gil동소문로20길 · Seongbuk-gu | 163 | +6.5% | 82.3 | Late-night | Early growth |
| Godeokjungang-ro고덕중앙로 · Pyeongtaek-si | 511 | +9.7% | 82.0 | Office lunch | Growing |
| Gyeongan-ro경안로 · Gwangju-si | 306 | +7.0% | 81.7 | Mixed-use | Growing |
Present in famous districts
Streets where its category is growing — and it isn't there yet
Two or more growing pub & bar brands already trade on each of these streets and store counts rose this quarter. A data observation, not a site recommendation.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Jangnae-ro 143beon-gil장내로143번길 · Manan-gu, Anyang-si | 59 | +63.9% | 87.5 | Late-night | Nearing oversupply |
| Raendeumakeu-ro랜드마크로 · Yeonsu-gu | 247 | +10.3% | 87.5 | Dining alley | Early growth |
| Gimpohangang 9-ro 75beon-gil김포한강9로75번길 · Gimpo-si | 913 | +17.5% | 85.5 | Office lunch | Growing |
| Hongsanbuk-ro홍산북로 · Wansan-gu, Jeonju-si | 284 | +16.9% | 85.3 | Late-night | Growing |
| Seohyeondong-ro서현동로 · Heungdeok-gu, Cheongju-si | 111 | +23.3% | 85.3 | Late-night | Nearing oversupply |
| Jungsimsangga 3-gil중심상가3길 · Siheung-si | 158 | +12.1% | 84.5 | Late-night | Growing |
| Palgong-ro 51-gil팔공로51길 · Dong-gu | 334 | +8.4% | 84.1 | Dining alley | Growing |
| Sohyang-ro 13beon-gil소향로13번길 · Wonmi-gu, Bucheon-si | 265 | +21.6% | 83.8 | Office lunch | Nearing oversupply |
Cite as: “Saengmacha (생마차), a Korean pub & bar brand, grew from 14 to 181 stores in 2025 (+167, +1192.9%), with 167 openings and 0 closures. Ipjimap maps 108 of the commercial streets it operates on; most are late-night streets.” — Ipjimap (ipjimap.com), 2026-06-30.