The short answer
Seohyeondong-ro (서현동로) in Heungdeok-gu, Cheongju-si, Chungbuk has 111 active stores across 64 business categories, +23.3% versus the previous quarter (Q2 2026). It is a late-night street at the “nearing oversupply” stage, graded B.
What's on the street
Food & drink 33%Retail 18%Personal services 10%Education 4%Leisure 22%Real estate 3%Other 11%
Who shops here
Spending levelValue · higher than 15% of Korean streets
Late-night activityStrong late-night trade · higher than 92% of Korean streets
Repeat visitsMix of regulars and visitors · higher than 55% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Cheolgilbusanjip철길부산집 | Pub & bar | 280 | +79 |
| Hansinudong한신우동 | Korean snacks | 163 | +77 |
| Hasamdongkeopi하삼동커피 | Coffee | 644 | +57 |
| 79daepo79대포 | Pub & bar | 126 | +35 |
| Bobaebanjeom보배반점 | Chinese | 198 | +29 |
| Miseutagyoja미스타교자 | Japanese | 27 | +22 |
| Pyeonghwarounjip평화로운집 | Pub & bar | 17 | +13 |
| Geunompocha그놈포차 | Korean food | 82 | +8 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Gangseo-ro강서로 · Heungdeok-gu, Cheongju-si | 151 | +4.1% | 81.8 | Dining alley | Early growth |
| Pungsan-ro 33beon-gil풍산로33번길 · Heungdeok-gu, Cheongju-si | 42 | +16.7% | 77.0 | Dining alley | Nearing oversupply |
| Gagyeong-ro 149beon-gil가경로149번길 · Heungdeok-gu, Cheongju-si | 41 | +7.9% | 76.6 | Neighborhood daily | Early growth |
| Garosu-ro 1154beon-gil가로수로1154번길 · Heungdeok-gu, Cheongju-si | 58 | +3.6% | 75.3 | Mixed-use | Growing |
| Pungnyeon-ro 95beon-gil풍년로95번길 · Heungdeok-gu, Cheongju-si | 22 | +15.8% | 75.3 | Mixed-use | Growing |
Streets like Seohyeondong-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Yongambuk-ro 138beon-gil용암북로138번길 · Sangdang-gu, Cheongju-si | 76 | +1.3% | 72.2 | Late-night | Quality slipping |
| Wondujeong 8-gil원두정8길 · Seobuk-gu, Cheonan-si | 90 | +4.7% | 72.1 | Late-night | Nearing oversupply |
| Matnae 3-gil맏내3길 · Wansan-gu, Jeonju-si | 44 | 0.0% | 49.4 | Late-night | Quality slipping |
| Paengnamu-ro팽나무로 · Buk-gu | 40 | +8.1% | 71.0 | Mixed-use | Nearing oversupply |
| Daehak-gil대학길 · Hongseong-gun | 73 | +7.3% | 77.6 | After-work dining | Early growth |
Cite as: “Seohyeondong-ro (서현동로) in Heungdeok-gu, Cheongju-si, Chungbuk has 111 active stores across 64 business categories, +23.3% versus the previous quarter (Q2 2026). It is a late-night street at the “nearing oversupply” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.