The short answer
Bobaebanjeom (보배반점), a Korean Chinese brand, grew from 169 to 198 stores in 2025 (+29, +17.2%), with 36 openings and 7 closures. Ipjimap maps 176 of the commercial streets it operates on; most are neighborhood daily streets.
Store count, 2021–2025
Fair Trade Commission franchise disclosures. 36 openings vs 7 closures in 2025.
Who it serves
Core customers: 고른 편. Main visit purpose: business entertaining. Price position: upper-mid.
Street character where it trades: neighborhood daily (49), office lunch (30), mixed-use (29).
Where Bobaebanjeom is strongest
Streets it already operates on, ranked by this quarter's momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Seohyeondong-ro서현동로 · Heungdeok-gu, Cheongju-si | 111 | +23.3% | 85.3 | Late-night | Nearing oversupply |
| Songdogukje-daero송도국제대로 · Yeonsu-gu | 349 | +6.1% | 84.6 | Mixed-use | Growing |
| Munhwawon-ro문화원로 · Yuseong-gu | 335 | +7.7% | 83.8 | After-work dining | Growing |
| Okjeongdong-ro 7da-gil옥정동로7다길 · Yangju-si | 553 | +9.7% | 83.2 | Office lunch | Growing |
| Sicheong-ro시청로 · Nam-gu, Pohang-si | 24 | +20.0% | 83.1 | Neighborhood daily | Nearing oversupply |
| Gwanggyohosugongwon-ro광교호수공원로 · Yeongtong-gu, Suwon-si | 456 | +4.1% | 82.9 | Dining & shopping | Growing |
| Gwangmyeong-ro광명로 · Gwangmyeong-si | 882 | +5.3% | 82.9 | Neighborhood daily | Growing |
| Hanyangdaehak-ro한양대학로 · Sangnok-gu, Ansan-si | 228 | +9.1% | 82.9 | Office lunch | Early growth |
Present in famous districts
Streets where its category is growing — and it isn't there yet
Two or more growing Chinese brands already trade on each of these streets and store counts rose this quarter. A data observation, not a site recommendation.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Raendeumakeu-ro랜드마크로 · Yeonsu-gu | 247 | +10.3% | 87.5 | Dining alley | Early growth |
| Gimpohangang 9-ro김포한강9로 · Gimpo-si | 652 | +23.0% | 86.5 | Office lunch | Growing |
| Gaya-daero 366beon-gil가야대로366번길 · Sasang-gu | 110 | +13.4% | 85.5 | Café & youth | Growing |
| Keonbensia-daero컨벤시아대로 · Yeonsu-gu | 967 | +11.3% | 85.1 | Office lunch | Early growth |
| Manan-ro만안로 · Manan-gu, Anyang-si | 774 | +7.0% | 84.5 | Mixed-use | Growing |
| Sanginseo-ro상인서로 · Dalseo-gu | 209 | +6.6% | 84.3 | After-work dining | Early growth |
| Neureul 2-ro늘을2로 · Namyangju-si | 345 | +8.5% | 84.2 | Neighborhood daily | Early growth |
| Gyeongui-ro경의로 · Paju-si | 1,294 | +10.4% | 84.0 | Office lunch | Growing |
Cite as: “Bobaebanjeom (보배반점), a Korean Chinese brand, grew from 169 to 198 stores in 2025 (+29, +17.2%), with 36 openings and 7 closures. Ipjimap maps 176 of the commercial streets it operates on; most are neighborhood daily streets.” — Ipjimap (ipjimap.com), 2026-06-30.