The short answer
Gyeongui-ro (경의로) in Paju-si, Gyeonggi has 1,294 active stores across 506 business categories, +10.4% versus the previous quarter (Q2 2026). It is an office lunch street at the “growing” stage, graded A.
What's on the street
Food & drink 21%Retail 13%Personal services 15%Education 6%Leisure 5%Real estate 5%Other 34%
Who shops here
Spending levelValue · higher than 16% of Korean streets
Late-night activityMostly daytime · higher than 33% of Korean streets
Repeat visitsMix of regulars and visitors · higher than 44% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Paik's Coffee빽다방 | Coffee | 1,712 | +263 |
| Bonjuk & Bibimbap본죽&비빔밥 | Korean food | 1,150 | +147 |
| AVA Hair에이바헤어 | Hair & beauty | 320 | +102 |
| Norang Chicken노랑통닭 | Fried chicken | 751 | +101 |
| Baegeokkeopi백억커피 | Coffee | 165 | +77 |
| Tanghwakungpumaratang탕화쿵푸마라탕 | Chinese | 492 | +73 |
| Buldakbalttaengchodongdaemunyeopgitteokboki불닭발땡초동대문엽기떡볶이 | Other dining | 650 | +58 |
| Haetan해탄 | Korean food | 61 | +48 |
| Myeongnyunjinsagalbi명륜진사갈비 | Korean food | 606 | +46 |
| Eutteum50angyeong으뜸50안경 | 안경 | 305 | +43 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Songhak 1-gil송학1길 · Paju-si | 177 | +2.9% | 76.6 | Café & youth | Stable |
| Soricheon-ro소리천로 · Paju-si | 239 | +3.9% | 75.1 | Office lunch | Nearing oversupply |
| Soricheon-ro 8beon-gil소리천로8번길 · Paju-si | 49 | +2.1% | 74.2 | After-work dining | Stable |
| Hau 2-gil하우2길 · Paju-si | 23 | +9.5% | 70.7 | Mixed-use | Nearing oversupply |
| Hau 3-gil하우3길 · Paju-si | 26 | +4.0% | 68.5 | Office lunch | Early growth |
Streets like Gyeongui-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Geumbit-ro금빛로 · Paju-si | 570 | +7.5% | 81.7 | Office lunch | Growing |
| Hakgam-daero학감대로 · Sasang-gu | 322 | -1.2% | 41.5 | Office lunch | Quality slipping |
| Munye-ro문예로 · Manan-gu, Anyang-si | 99 | +11.2% | 78.9 | Office lunch | Nearing oversupply |
| Naseongbuk 1-ro나성북1로 · Sejongteukbyeoljachi-si | 273 | +15.7% | 82.6 | Office lunch | Nearing oversupply |
| Jongga-ro종가로 · Jung-gu | 242 | -0.8% | 40.8 | Office lunch | Quality slipping |
Cite as: “Gyeongui-ro (경의로) in Paju-si, Gyeonggi has 1,294 active stores across 506 business categories, +10.4% versus the previous quarter (Q2 2026). It is an office lunch street at the “growing” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.