The short answer
Haetan (해탄), a Korean Korean food brand, grew from 13 to 61 stores in 2025 (+48, +369.2%), with 49 openings and 1 closures. Ipjimap maps 48 of the commercial streets it operates on; most are neighborhood daily streets.
Store count, 2021–2025
Fair Trade Commission franchise disclosures. 49 openings vs 1 closures in 2025.
Who it serves
Core customers: middle-aged adults (25%). Main visit purpose: business entertaining. Price position: mid-market.
Street character where it trades: neighborhood daily (14), dining alley (8), mixed-use (7).
Where Haetan is strongest
Streets it already operates on, ranked by this quarter's momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Gyeongui-ro경의로 · Paju-si | 1,294 | +10.4% | 84.0 | Office lunch | Growing |
| Daeyeong-ro 243beon-gil대영로243번길 · Dong-gu | 150 | +11.1% | 83.9 | Late-night | Growing |
| Majo-ro 1-gil마조로1길 · Seongdong-gu | 46 | +9.5% | 83.3 | After-work dining | Early growth |
| Magokjungang 6-ro마곡중앙6로 · Gangseo-gu | 1,217 | +7.4% | 82.7 | Office lunch | Early growth |
| Sanmaru-ro산마루로 · Guri-si | 195 | +8.9% | 82.5 | Mixed-use | Growing |
| Ayang 2-ro아양2로 · Anseong-si | 65 | +8.3% | 81.3 | Dining alley | Early growth |
| Sinjukha-ro신죽하로 · Jecheon-si | 127 | +9.5% | 81.0 | Neighborhood daily | Early growth |
| Wonpogongwon 1-ro원포공원1로 · Danwon-gu, Ansan-si | 283 | +4.8% | 80.2 | Mixed-use | Early growth |
Streets where its category is growing — and it isn't there yet
Two or more growing Korean food brands already trade on each of these streets and store counts rose this quarter. A data observation, not a site recommendation.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Songdogwahak-ro 27beon-gil송도과학로27번길 · Yeonsu-gu | 144 | +15.2% | 89.4 | Dining alley | Early growth |
| Byeoryangsangga 3-ro별양상가3로 · Gwacheon-si | 93 | +27.4% | 88.6 | Office lunch | Nearing oversupply |
| Madeul-ro 11-gil마들로11길 · Dobong-gu | 510 | +10.2% | 88.3 | Mixed-use | Growing |
| Godeokgukje-daero고덕국제대로 · Pyeongtaek-si | 221 | +18.8% | 88.0 | Neighborhood daily | Growing |
| Madimi-ro 31beon-gil마디미로31번길 · Seongsan-gu, Changwon-si | 102 | +17.2% | 87.8 | Late-night | Nearing oversupply |
| Incheontawo-daero인천타워대로 · Yeonsu-gu | 420 | +20.7% | 87.7 | Office lunch | Nearing oversupply |
| Dongsung-gil동숭길 · Jongno-gu | 169 | +29.0% | 87.6 | Office lunch | Nearing oversupply |
| Raendeumakeu-ro랜드마크로 · Yeonsu-gu | 247 | +10.3% | 87.5 | Dining alley | Early growth |
Cite as: “Haetan (해탄), a Korean Korean food brand, grew from 13 to 61 stores in 2025 (+48, +369.2%), with 49 openings and 1 closures. Ipjimap maps 48 of the commercial streets it operates on; most are neighborhood daily streets.” — Ipjimap (ipjimap.com), 2026-06-30.