The short answer
Dongsung-gil (동숭길) in Jongno-gu, Seoul has 169 active stores across 90 business categories, +29.0% versus the previous quarter (Q2 2026). It is an office lunch street at the “nearing oversupply” stage, graded A.
What's on the street
Food & drink 41%Retail 12%Personal services 2%Education 4%Leisure 2%Lodging 4%Real estate 1%Other 34%
Who shops here
Spending levelValue · higher than 20% of Korean streets
Late-night activityMostly daytime · higher than 40% of Korean streets
Repeat visitsDestination (visitors) · higher than 20% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Ginjaryoko긴자료코 | Japanese | 109 | +19 |
| Sundaesillok순대실록 | Korean food | 39 | +17 |
| Yukjeongukbap육전국밥 | Korean food | 51 | +8 |
| Osaichobap오사이초밥 | Japanese | 35 | +5 |
| Huratosikdang후라토식당 | Japanese | 31 | +4 |
| Kokoijjibangya코코이찌방야 | Western food | 23 | +3 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Daehak-ro 12-gil대학로12길 · Jongno-gu | 169 | +27.1% | 86.1 | Office lunch | Nearing oversupply |
| Seonggyungwan-ro성균관로 · Jongno-gu | 273 | +3.0% | 80.3 | Mixed-use | Growing |
| Daehak-ro대학로 · Jongno-gu | 376 | +1.4% | 79.9 | Mixed-use | Quality improving |
| Seonggyungwan-ro 5-gil성균관로5길 · Jongno-gu | 26 | +36.8% | 79.2 | Late-night | Nearing oversupply |
| Daehak-ro 11-gil대학로11길 · Jongno-gu | 95 | +3.3% | 76.8 | Café & youth | Growing |
Streets like Dongsung-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Chungjang-daero 9beon-gil충장대로9번길 · Jung-gu | 128 | +15.3% | 82.7 | Office lunch | Growing |
| Jungang-ro 196beon-gil중앙로196번길 · Dong-gu | 93 | — | 56.8 | Mixed-use | — |
| Guncheong-gil군청길 · Yeongdeok-gun | 71 | +2.9% | 72.2 | Office lunch | Stable |
| Buil-ro 221beon-gil부일로221번길 · Wonmi-gu, Bucheon-si | 57 | 0.0% | 58.1 | Office lunch | Quality slipping |
| Chungjeong-ro충정로 · Seodaemun-gu | 240 | -0.4% | 46.5 | Office lunch | Quality improving |
Cite as: “Dongsung-gil (동숭길) in Jongno-gu, Seoul has 169 active stores across 90 business categories, +29.0% versus the previous quarter (Q2 2026). It is an office lunch street at the “nearing oversupply” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.