The short answer
Daehak-ro (대학로) in Jongno-gu, Seoul has 376 active stores across 259 business categories, +1.4% versus the previous quarter (Q2 2026). It is a mixed-use street at the “quality improving” stage, graded A.
What's on the street
Food & drink 37%Retail 19%Personal services 6%Education 6%Leisure 3%Lodging 1%Real estate 4%Other 24%
Who shops here
Spending levelMid-market · higher than 52% of Korean streets
Late-night activityMostly daytime · higher than 38% of Korean streets
Repeat visitsDestination (visitors) · higher than 20% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Paik's Coffee빽다방 | Coffee | 1,712 | +263 |
| Saengmacha생마차 | Pub & bar | 181 | +167 |
| Baegeokkeopi백억커피 | Coffee | 165 | +77 |
| Eutteum50angyeong으뜸50안경 | 안경 | 305 | +43 |
| Gamasotsundaegukbap가마솥순대국밥 | Korean food | 58 | +22 |
| Adammandu아담만두 | Korean food | 29 | +20 |
| Baskin-Robbins배스킨라빈스 | 아이스크림/빙수 | 1,706 | +19 |
| Hansot한솥 | Korean food | 811 | +18 |
| Ssadagimbap싸다김밥 | Korean snacks | 97 | +15 |
| Samsamppyeoguk삼삼뼈국 | Korean food | 17 | +13 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Dongsung-gil동숭길 · Jongno-gu | 169 | +29.0% | 87.6 | Office lunch | Nearing oversupply |
| Daehak-ro 12-gil대학로12길 · Jongno-gu | 169 | +27.1% | 86.1 | Office lunch | Nearing oversupply |
| Changgyeonggung-ro창경궁로 · Jongno-gu | 713 | +1.9% | 82.2 | Mixed-use | Quality improving |
| Daehak-ro 11-gil대학로11길 · Jongno-gu | 95 | +3.3% | 76.8 | Café & youth | Growing |
| Yulgok-ro율곡로 · Jongno-gu | 419 | +0.2% | 76.7 | Office lunch | Stable |
Streets like Daehak-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Galmaesunhwan-ro 204beon-gil갈매순환로204번길 · Guri-si | 202 | +3.1% | 77.7 | Office lunch | Growing |
| Anam-ro안암로 · Dongdaemun-gu | 119 | -13.8% | 36.1 | Mixed-use | Declining |
| Dobong-ro 152-gil도봉로152길 · Dobong-gu | 77 | +10.0% | 80.6 | Dining alley | Growing |
| Gangdong-daero강동대로 · Gangdong-gu | 71 | +4.4% | 76.8 | Dining & shopping | Early growth |
| Gyeongin-ro 536beon-gil경인로536번길 · Sosa-gu, Bucheon-si | 70 | -2.8% | 39.7 | Neighborhood daily | Quality slipping |
Cite as: “Daehak-ro (대학로) in Jongno-gu, Seoul has 376 active stores across 259 business categories, +1.4% versus the previous quarter (Q2 2026). It is a mixed-use street at the “quality improving” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.