The short answer
Yulgok-ro (율곡로) in Jongno-gu, Seoul has 419 active stores across 308 business categories, +0.2% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded A.
What's on the street
Food & drink 26%Retail 28%Personal services 4%Education 5%Leisure 2%Lodging 3%Real estate 2%Other 31%
Who shops here
Spending levelValue · higher than 35% of Korean streets
Late-night activitySome late-night trade · higher than 58% of Korean streets
Repeat visitsDestination (visitors) · higher than 20% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Hansot한솥 | Korean food | 811 | +18 |
| Rian리안 | Hair & beauty | 452 | +11 |
| Jeongdong정동 | Japanese | 10 | +5 |
| Cheongyeon청연 | Japanese | 20 | +5 |
| Teumsaeramyeon틈새라면 | Korean snacks | 58 | +3 |
| Jeijinommeu제이진옴므 | 의류 / 패션 | 23 | +2 |
| Jiteu지트 | Education | 13 | +2 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Jong-ro종로 · Jongno-gu | 2,740 | +3.7% | 83.5 | Mixed-use | Early growth |
| Changgyeonggung-ro창경궁로 · Jongno-gu | 713 | +1.9% | 82.2 | Mixed-use | Quality improving |
| Daehak-ro대학로 · Jongno-gu | 376 | +1.4% | 79.9 | Mixed-use | Quality improving |
| Donhwamun-ro 11-gil돈화문로11길 · Jongno-gu | 114 | +4.6% | 79.0 | Late-night | Growing |
| Yulgok-ro 8-gil율곡로8길 · Jongno-gu | 27 | +17.4% | 78.8 | Dining & shopping | Early growth |
Streets like Yulgok-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Dongil-ro동일로 · Jungnang-gu | 828 | +2.1% | 77.6 | Mixed-use | Stable |
| Sandan-ro 76beon-gil산단로76번길 · Uijeongbu-si | 41 | 0.0% | 55.9 | Mixed-use | Stable |
| Jahamun-ro자하문로 · Jongno-gu | 481 | -2.6% | 41.4 | Office lunch | Quality slipping |
| Jungang-ro중앙로 · Gwangju-si | 861 | +7.5% | 80.5 | Office lunch | Nearing oversupply |
| Bomun-ro보문로 · Seongbuk-gu | 410 | +1.5% | 77.1 | Mixed-use | Quality improving |
Cite as: “Yulgok-ro (율곡로) in Jongno-gu, Seoul has 419 active stores across 308 business categories, +0.2% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.