The short answer
Donhwamun-ro 11-gil (돈화문로11길) in Jongno-gu, Seoul has 114 active stores across 64 business categories, +4.6% versus the previous quarter (Q2 2026). It is a late-night street at the “growing” stage, graded A.
What's on the street
Food & drink 54%Retail 20%Personal services 4%Leisure 4%Lodging 4%Real estate 2%Other 12%
Who shops here
Spending levelValue · higher than 39% of Korean streets
Late-night activityStrong late-night trade · higher than 96% of Korean streets
Repeat visitsDestination (visitors) · higher than 20% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Beullukeulleop블루클럽 | Hair & beauty | 323 | +4 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Jong-ro종로 · Jongno-gu | 2,740 | +3.7% | 83.5 | Mixed-use | Early growth |
| Jong-ro 12-gil종로12길 · Jongno-gu | 89 | +12.7% | 82.2 | Late-night | Nearing oversupply |
| Supyo-ro수표로 · Jongno-gu | 315 | +4.7% | 79.6 | After-work dining | Growing |
| Jong-ro 14-gil종로14길 · Jongno-gu | 43 | +10.3% | 79.4 | Late-night | Nearing oversupply |
| Samil-daero삼일대로 · Jongno-gu | 383 | +1.9% | 79.3 | Mixed-use | Stable |
Streets like Donhwamun-ro 11-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Munhwajeondang-ro 35beon-gil문화전당로35번길 · Dong-gu | 74 | — | 57.2 | Late-night | — |
| Pungdeokcheon-ro 147beon-gil풍덕천로147번길 · Suji-gu, Yongin-si | 53 | +1.9% | 75.2 | Late-night | Stable |
| Samsan-ro 35beon-gil삼산로35번길 · Nam-gu | 44 | 0.0% | 56.7 | Late-night | Quality improving |
| Heungan-daero 517beon-gil흥안대로517번길 · Dongan-gu, Anyang-si | 72 | +7.5% | 78.3 | Late-night | Nearing oversupply |
| Banghak-ro 5-gil방학로5길 · Dobong-gu | 40 | -4.8% | 38.0 | After-work dining | Shrinking |
Cite as: “Donhwamun-ro 11-gil (돈화문로11길) in Jongno-gu, Seoul has 114 active stores across 64 business categories, +4.6% versus the previous quarter (Q2 2026). It is a late-night street at the “growing” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.