The short answer
Jong-ro (종로) in Jongno-gu, Seoul has 2,740 active stores across 903 business categories, +3.7% versus the previous quarter (Q2 2026). It is a mixed-use street at the “early growth” stage, graded A.
What's on the street
Food & drink 22%Retail 38%Personal services 4%Education 4%Leisure 3%Lodging 1%Real estate 3%Other 25%
Who shops here
Spending levelUpper-mid · higher than 74% of Korean streets
Late-night activityMostly daytime · higher than 33% of Korean streets
Repeat visitsDestination (visitors) · higher than 20% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Paik's Coffee빽다방 | Coffee | 1,712 | +263 |
| Bonjuk & Bibimbap본죽&비빔밥 | Korean food | 1,150 | +147 |
| Ilpumyangpyeonghaejangguk일품양평해장국 | Korean food | 394 | +112 |
| THE VENTI더벤티 | Coffee | 1,230 | +101 |
| Nomoeopija노모어피자 | Pizza | 174 | +78 |
| Tanghwakungpumaratang탕화쿵푸마라탕 | Chinese | 492 | +73 |
| Siseon시선 | Coffee | 119 | +63 |
| Myeongnyunjinsagalbi명륜진사갈비 | Korean food | 606 | +46 |
| Eutteum50angyeong으뜸50안경 | 안경 | 305 | +43 |
| Eutteumpeulleoseuangyeong으뜸플러스안경 | 안경 | 284 | +40 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Cheonggyecheon-ro청계천로 · Jung-gu | 535 | +5.1% | 83.6 | Office lunch | Growing |
| Changgyeonggung-ro창경궁로 · Jongno-gu | 713 | +1.9% | 82.2 | Mixed-use | Quality improving |
| Supyo-ro수표로 · Jongno-gu | 315 | +4.7% | 79.6 | After-work dining | Growing |
| Samil-daero삼일대로 · Jongno-gu | 383 | +1.9% | 79.3 | Mixed-use | Stable |
| Donhwamun-ro 11-gil돈화문로11길 · Jongno-gu | 114 | +4.6% | 79.0 | Late-night | Growing |
Streets like Jong-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Wangsan-ro왕산로 · Dongdaemun-gu | 1,353 | -6.0% | 42.0 | Mixed-use | Declining |
| Cheonho-daero천호대로 · Gangdong-gu | 1,429 | +4.8% | 84.4 | Mixed-use | Early growth |
| Gukchaebosang-ro국채보상로 · Jung-gu | 970 | +3.3% | 79.8 | Mixed-use | Growing |
| Gilju-ro길주로 · Wonmi-gu, Bucheon-si | 2,470 | +2.0% | 81.7 | Mixed-use | Quality improving |
| Daecheong-ro대청로 · Jung-gu | 326 | +4.2% | 80.7 | Mixed-use | Growing |
Cite as: “Jong-ro (종로) in Jongno-gu, Seoul has 2,740 active stores across 903 business categories, +3.7% versus the previous quarter (Q2 2026). It is a mixed-use street at the “early growth” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.