The short answer
Ilpumyangpyeonghaejangguk (일품양평해장국), a Korean Korean food brand, grew from 282 to 394 stores in 2025 (+112, +39.7%), with 176 openings and 64 closures. Ipjimap maps 292 of the commercial streets it operates on; most are mixed-use streets.
Store count, 2021–2025
Fair Trade Commission franchise disclosures. 176 openings vs 64 closures in 2025.
Who it serves
Core customers: middle-aged adults (25%). Main visit purpose: 고른 편. Price position: mid-market.
Street character where it trades: mixed-use (68), neighborhood daily (52), dining alley (52).
Where Ilpumyangpyeonghaejangguk is strongest
Streets it already operates on, ranked by this quarter's momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Songdogwahak-ro 27beon-gil송도과학로27번길 · Yeonsu-gu | 144 | +15.2% | 89.4 | Dining alley | Early growth |
| Raendeumakeu-ro랜드마크로 · Yeonsu-gu | 247 | +10.3% | 87.5 | Dining alley | Early growth |
| Daejong-ro 594beon-gil대종로594번길 · Jung-gu | 38 | +22.6% | 86.6 | Dining alley | Nearing oversupply |
| Geobukseom 1-gil거북섬1길 · Siheung-si | 98 | +22.5% | 85.7 | Mixed-use | Nearing oversupply |
| Gangdongsanha 2-ro강동산하2로 · Buk-gu | 35 | +25.0% | 85.6 | Neighborhood daily | Nearing oversupply |
| Wiryesunhwan-ro위례순환로 · Sujeong-gu, Seongnam-si | 66 | +13.8% | 85.3 | Neighborhood daily | Growing |
| Yesul-ro예술로 · Namdong-gu | 303 | +6.3% | 84.9 | Dining & shopping | Growing |
| Samsong-ro삼송로 · Deogyang-gu, Goyang-si | 654 | +9.4% | 84.7 | Neighborhood daily | Early growth |
Present in famous districts
Streets where its category is growing — and it isn't there yet
Two or more growing Korean food brands already trade on each of these streets and store counts rose this quarter. A data observation, not a site recommendation.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Byeoryangsangga 3-ro별양상가3로 · Gwacheon-si | 93 | +27.4% | 88.6 | Office lunch | Nearing oversupply |
| Madeul-ro 11-gil마들로11길 · Dobong-gu | 510 | +10.2% | 88.3 | Mixed-use | Growing |
| Godeokgukje-daero고덕국제대로 · Pyeongtaek-si | 221 | +18.8% | 88.0 | Neighborhood daily | Growing |
| Madimi-ro 31beon-gil마디미로31번길 · Seongsan-gu, Changwon-si | 102 | +17.2% | 87.8 | Late-night | Nearing oversupply |
| Incheontawo-daero인천타워대로 · Yeonsu-gu | 420 | +20.7% | 87.7 | Office lunch | Nearing oversupply |
| Dongsung-gil동숭길 · Jongno-gu | 169 | +29.0% | 87.6 | Office lunch | Nearing oversupply |
| Jangje-ro장제로 · Bupyeong-gu | 512 | +12.0% | 87.4 | Mixed-use | Early growth |
| Daedeok-daero 242beon-gil대덕대로242번길 · Seo-gu | 44 | +25.7% | 87.1 | Office lunch | Nearing oversupply |
Cite as: “Ilpumyangpyeonghaejangguk (일품양평해장국), a Korean Korean food brand, grew from 282 to 394 stores in 2025 (+112, +39.7%), with 176 openings and 64 closures. Ipjimap maps 292 of the commercial streets it operates on; most are mixed-use streets.” — Ipjimap (ipjimap.com), 2026-06-30.