The short answer
Daedeok-daero 242beon-gil (대덕대로242번길) in Seo-gu, Daejeon has 44 active stores across 26 business categories, +25.7% versus the previous quarter (Q2 2026). It is an office lunch street at the “nearing oversupply” stage, graded B.
What's on the street
Food & drink 50%Retail 23%Personal services 2%Education 2%Leisure 2%Other 20%
Who shops here
Spending levelUpper-mid · higher than 61% of Korean streets
Late-night activityMostly daytime · higher than 48% of Korean streets
Repeat visitsDestination (visitors) · higher than 29% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Agudeumppuk&algonmani아구듬뿍&알곤마니 | Korean food | 181 | +35 |
| Doridang도리당 | Korean food | 35 | +27 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Dunsan-ro 31beon-gil둔산로31번길 · Seo-gu | 217 | +9.1% | 84.3 | Dining alley | Growing |
| Dunsan-ro 137beon-gil둔산로137번길 · Seo-gu | 247 | +23.5% | 83.8 | Office lunch | Nearing oversupply |
| Hanbat-daero한밭대로 · Seo-gu | 68 | +7.9% | 82.7 | Office lunch | Early growth |
| Galmayeok-ro갈마역로 · Seo-gu | 79 | +9.7% | 82.2 | After-work dining | Nearing oversupply |
| Daedeok-daero대덕대로 · Seo-gu | 1,147 | +2.4% | 82.2 | Mixed-use | Quality improving |
Streets like Daedeok-daero 242beon-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Daejong-ro 517beon-gil대종로517번길 · Jung-gu | 42 | -2.3% | 41.2 | Mixed-use | Stable |
| Saejeumeunhaegeori새즈믄해거리 · Jung-gu | 49 | -7.5% | 37.8 | Dining alley | Shrinking |
| Gyeonghui-daero경희대로 · Dongdaemun-gu | 181 | -4.7% | 42.1 | Mixed-use | Declining |
| Goheungguncheong-ro고흥군청로 · Goheung-gun | 54 | — | 58.9 | Dining alley | — |
| Dalmaji-gil달맞이길 · Haeundae-gu | 194 | +5.4% | 83.8 | Dining alley | Growing |
Cite as: “Daedeok-daero 242beon-gil (대덕대로242번길) in Seo-gu, Daejeon has 44 active stores across 26 business categories, +25.7% versus the previous quarter (Q2 2026). It is an office lunch street at the “nearing oversupply” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.