The short answer
Doridang (도리당), a Korean Korean food brand, grew from 8 to 35 stores in 2025 (+27, +337.5%), with 29 openings and 2 closures. Ipjimap maps 32 of the commercial streets it operates on; most are neighborhood daily streets.
Store count, 2021–2025
Fair Trade Commission franchise disclosures. 29 openings vs 2 closures in 2025.
Who it serves
Core customers: middle-aged adults (25%). Main visit purpose: business entertaining. Price position: mid-market.
Street character where it trades: neighborhood daily (12), dining alley (8), office lunch (6).
Where Doridang is strongest
Streets it already operates on, ranked by this quarter's momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Daedeok-daero 242beon-gil대덕대로242번길 · Seo-gu | 44 | +25.7% | 87.1 | Office lunch | Nearing oversupply |
| Bongeunsa-ro 30-gil봉은사로30길 · Gangnam-gu | 190 | +27.5% | 83.8 | Office lunch | Nearing oversupply |
| Seokchonhosu-ro석촌호수로 · Songpa-gu | 665 | +3.1% | 79.6 | Neighborhood daily | Growing |
| Taejang-ro태장로 · Gimpo-si | 888 | +6.6% | 79.2 | Office lunch | Growing |
| Hosu-ro 446beon-gil호수로446번길 · Ilsandong-gu, Goyang-si | 85 | +10.4% | 78.1 | Mixed-use | Growing |
| Seojeon-ro 67beon-gil서전로67번길 · Busanjin-gu | 51 | +6.3% | 78.0 | Dining alley | Nearing oversupply |
| Gajwa-ro 7da-gil가좌로7다길 · Eunpyeong-gu | 27 | +12.5% | 78.0 | Office lunch | Early growth |
| Sanggye-ro 3-gil상계로3길 · Nowon-gu | 123 | +0.8% | 77.5 | After-work dining | Quality improving |
Present in famous districts
Streets where its category is growing — and it isn't there yet
Two or more growing Korean food brands already trade on each of these streets and store counts rose this quarter. A data observation, not a site recommendation.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Songdogwahak-ro 27beon-gil송도과학로27번길 · Yeonsu-gu | 144 | +15.2% | 89.4 | Dining alley | Early growth |
| Byeoryangsangga 3-ro별양상가3로 · Gwacheon-si | 93 | +27.4% | 88.6 | Office lunch | Nearing oversupply |
| Madeul-ro 11-gil마들로11길 · Dobong-gu | 510 | +10.2% | 88.3 | Mixed-use | Growing |
| Godeokgukje-daero고덕국제대로 · Pyeongtaek-si | 221 | +18.8% | 88.0 | Neighborhood daily | Growing |
| Madimi-ro 31beon-gil마디미로31번길 · Seongsan-gu, Changwon-si | 102 | +17.2% | 87.8 | Late-night | Nearing oversupply |
| Incheontawo-daero인천타워대로 · Yeonsu-gu | 420 | +20.7% | 87.7 | Office lunch | Nearing oversupply |
| Dongsung-gil동숭길 · Jongno-gu | 169 | +29.0% | 87.6 | Office lunch | Nearing oversupply |
| Raendeumakeu-ro랜드마크로 · Yeonsu-gu | 247 | +10.3% | 87.5 | Dining alley | Early growth |
Cite as: “Doridang (도리당), a Korean Korean food brand, grew from 8 to 35 stores in 2025 (+27, +337.5%), with 29 openings and 2 closures. Ipjimap maps 32 of the commercial streets it operates on; most are neighborhood daily streets.” — Ipjimap (ipjimap.com), 2026-06-30.