The short answer
Gyeonghui-daero (경희대로) in Dongdaemun-gu, Seoul has 181 active stores across 101 business categories, -4.7% versus the previous quarter (Q2 2026). It is a mixed-use street at the “declining” stage, graded B.
What's on the street
Food & drink 41%Retail 21%Personal services 4%Education 5%Leisure 8%Lodging 1%Real estate 1%Other 18%
Who shops here
Spending levelMid-market · higher than 50% of Korean streets
Late-night activityMostly daytime · higher than 47% of Korean streets
Repeat visitsDestination (visitors) · higher than 22% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Paik's Coffee빽다방 | Coffee | 1,712 | +263 |
| Tanghwakungpumaratang탕화쿵푸마라탕 | Chinese | 492 | +73 |
| Siseon시선 | Coffee | 119 | +63 |
| Mom's Touch맘스터치 | Fast food | 1,444 | +35 |
| Lotteria롯데리아 | Fast food | 1,209 | +18 |
| Gildongudong길동우동 | Other dining | 93 | +14 |
| Hieorobodeugeimkape히어로보드게임카페 | 오락 | 49 | +12 |
| Rian리안 | Hair & beauty | 452 | +11 |
| Menji멘지 | Japanese | 14 | +11 |
| Saelleodi샐러디 | Other dining | 333 | +11 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Imun-ro이문로 · Dongdaemun-gu | 563 | +11.7% | 86.8 | Neighborhood daily | Early growth |
| Hwigyeong-ro 2-gil휘경로2길 · Dongdaemun-gu | 56 | +12.0% | 83.7 | After-work dining | Growing |
| Hoegi-ro 19-gil회기로19길 · Dongdaemun-gu | 20 | +42.9% | 80.7 | Café & youth | Early growth |
| Hoegi-ro회기로 · Dongdaemun-gu | 401 | +3.1% | 78.6 | Café & youth | Growing |
| Cheonjangsan-ro 7-gil천장산로7길 · Dongdaemun-gu | 39 | +8.3% | 77.9 | Dining alley | Nearing oversupply |
Streets like Gyeonghui-daero
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Yunibeosiadeu-ro유니버시아드로 · Suseong-gu | 61 | +1.7% | 75.7 | Dining & shopping | Stable |
| Hanyangdaehak-ro한양대학로 · Sangnok-gu, Ansan-si | 228 | +9.1% | 82.9 | Office lunch | Early growth |
| Daehak-ro대학로 · Jongno-gu | 376 | +1.4% | 79.9 | Mixed-use | Quality improving |
| Yangnyeong-gil약령길 · Jung-gu | 82 | +5.1% | 73.2 | Dining alley | Nearing oversupply |
| Jwadong-ro좌동로 · Haeundae-gu | 282 | -0.3% | 45.3 | Dining alley | Stable |
Cite as: “Gyeonghui-daero (경희대로) in Dongdaemun-gu, Seoul has 181 active stores across 101 business categories, -4.7% versus the previous quarter (Q2 2026). It is a mixed-use street at the “declining” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.