The short answer
Samil-daero (삼일대로) in Jongno-gu, Seoul has 383 active stores across 152 business categories, +1.9% versus the previous quarter (Q2 2026). It is a mixed-use street at the “stable” stage, graded A.
What's on the street
Food & drink 22%Retail 48%Personal services 2%Education 6%Leisure 2%Lodging 3%Real estate 1%Other 16%
Who shops here
Spending levelValue · higher than 24% of Korean streets
Late-night activityMostly daytime · higher than 48% of Korean streets
Repeat visitsDestination (visitors) · higher than 20% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| AVA Hair에이바헤어 | Hair & beauty | 320 | +102 |
| Baskin-Robbins배스킨라빈스 | 아이스크림/빙수 | 1,706 | +19 |
| Ssadagimbap싸다김밥 | Korean snacks | 97 | +15 |
| Sopeulleoseu소플러스 | Korean food | 39 | +8 |
| Bukchangdongsundubu북창동순두부 | Korean food | 79 | +5 |
| Rollingpaseuta롤링파스타 | Western food | 130 | +4 |
| Ppaekdon빽돈 | Korean food | 10 | +2 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Jong-ro종로 · Jongno-gu | 2,740 | +3.7% | 83.5 | Mixed-use | Early growth |
| Jong-ro 12-gil종로12길 · Jongno-gu | 89 | +12.7% | 82.2 | Late-night | Nearing oversupply |
| Supyo-ro수표로 · Jongno-gu | 315 | +4.7% | 79.6 | After-work dining | Growing |
| Jong-ro 14-gil종로14길 · Jongno-gu | 43 | +10.3% | 79.4 | Late-night | Nearing oversupply |
| Donhwamun-ro 11-gil돈화문로11길 · Jongno-gu | 114 | +4.6% | 79.0 | Late-night | Growing |
Streets like Samil-daero
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Gyeongbuk-daero경북대로 · Uiseong-gun | 52 | +4.0% | 67.9 | Mixed-use | Growing |
| Poeun-daero포은대로 · Gwangju-si | 93 | +1.1% | 67.3 | Mixed-use | Stable |
| Dongguk-ro동국로 · Ilsandong-gu, Goyang-si | 133 | -8.3% | 37.3 | Mixed-use | Shrinking |
| Bansong-ro반송로 · Gijang-gun | 112 | +0.9% | 69.1 | Mixed-use | Quality improving |
| Podowon-ro포도원로 · Dongan-gu, Anyang-si | 77 | +2.7% | 74.7 | Mixed-use | Quality improving |
Cite as: “Samil-daero (삼일대로) in Jongno-gu, Seoul has 383 active stores across 152 business categories, +1.9% versus the previous quarter (Q2 2026). It is a mixed-use street at the “stable” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.