The short answer
Jong-ro 14-gil (종로14길) in Jongno-gu, Seoul has 43 active stores across 34 business categories, +10.3% versus the previous quarter (Q2 2026). It is a late-night street at the “nearing oversupply” stage, graded B.
What's on the street
Food & drink 63%Retail 5%Personal services 2%Education 5%Leisure 9%Lodging 5%Other 12%
Who shops here
Spending levelValue · higher than 16% of Korean streets
Late-night activityStrong late-night trade · higher than 96% of Korean streets
Repeat visitsDestination (visitors) · higher than 20% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Myeongnyunjinsagalbi명륜진사갈비 | Korean food | 606 | +46 |
| Goobne Chicken굽네치킨 | Fried chicken | 1,154 | +36 |
| Sundaesillok순대실록 | Korean food | 39 | +17 |
| Hansarigamjatang&ppyeogui한사리감자탕&뼈구이 | Korean food | 20 | +7 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Jong-ro 12-gil종로12길 · Jongno-gu | 89 | +12.7% | 82.2 | Late-night | Nearing oversupply |
| Supyo-ro수표로 · Jongno-gu | 315 | +4.7% | 79.6 | After-work dining | Growing |
| Samil-daero삼일대로 · Jongno-gu | 383 | +1.9% | 79.3 | Mixed-use | Stable |
| Donhwamun-ro 11-gil돈화문로11길 · Jongno-gu | 114 | +4.6% | 79.0 | Late-night | Growing |
| Myeongdong 9-gil명동9길 · Jung-gu | 73 | +4.3% | 79.0 | Dining alley | Growing |
Streets like Jong-ro 14-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Sillim-ro 59-gil신림로59길 · Gwanak-gu | 147 | +1.4% | 72.1 | Late-night | Stable |
| Dalgubeoldaero251an-gil달구벌대로251안길 · Dalseo-gu | 73 | +7.3% | 76.3 | Late-night | Growing |
| Sangmubeonyeong-ro상무번영로 · Seo-gu | 85 | — | 57.6 | Late-night | — |
| Dalgubeol-daero 344-gil달구벌대로344길 · Dalseo-gu | 158 | +11.3% | 81.7 | Late-night | Growing |
| Yeongdeungpo-ro 46-gil영등포로46길 · Yeongdeungpo-gu | 42 | +5.0% | 75.9 | Late-night | Early growth |
Cite as: “Jong-ro 14-gil (종로14길) in Jongno-gu, Seoul has 43 active stores across 34 business categories, +10.3% versus the previous quarter (Q2 2026). It is a late-night street at the “nearing oversupply” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.