The short answer
Jong-ro 12-gil (종로12길) in Jongno-gu, Seoul has 89 active stores across 62 business categories, +12.7% versus the previous quarter (Q2 2026). It is a late-night street at the “nearing oversupply” stage, graded B.
What's on the street
Food & drink 36%Retail 8%Personal services 6%Education 10%Leisure 6%Lodging 8%Real estate 1%Other 26%
Who shops here
Spending levelValue · higher than 9% of Korean streets
Late-night activityStrong late-night trade · higher than 91% of Korean streets
Repeat visitsDestination (visitors) · higher than 20% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Bueongisanjang부엉이산장 | Korean food | 39 | +17 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Namdaemun-ro남대문로 · Jung-gu | 930 | +3.0% | 82.9 | Mixed-use | Stable |
| Supyo-ro수표로 · Jongno-gu | 315 | +4.7% | 79.6 | After-work dining | Growing |
| Jong-ro 14-gil종로14길 · Jongno-gu | 43 | +10.3% | 79.4 | Late-night | Nearing oversupply |
| Samil-daero삼일대로 · Jongno-gu | 383 | +1.9% | 79.3 | Mixed-use | Stable |
| Donhwamun-ro 11-gil돈화문로11길 · Jongno-gu | 114 | +4.6% | 79.0 | Late-night | Growing |
Streets like Jong-ro 12-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Pungdeokcheon-ro 139beon-gil풍덕천로139번길 · Suji-gu, Yongin-si | 181 | +9.0% | 80.6 | Late-night | Nearing oversupply |
| Muhak-ro 2-gil무학로2길 · Seongdong-gu | 150 | +6.4% | 75.9 | Office lunch | Nearing oversupply |
| Punggeum-ro 151beon-gil풍금로151번길 · Seo-gu | 40 | — | 56.9 | Late-night | — |
| Dalgubeol-daero 528-gil달구벌대로528길 · Suseong-gu | 42 | +10.5% | 80.9 | Office lunch | Early growth |
| Namhyeon 3-gil남현3길 · Gwanak-gu | 59 | +11.3% | 77.0 | Office lunch | Nearing oversupply |
Cite as: “Jong-ro 12-gil (종로12길) in Jongno-gu, Seoul has 89 active stores across 62 business categories, +12.7% versus the previous quarter (Q2 2026). It is a late-night street at the “nearing oversupply” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.