The short answer
Namdaemun-ro (남대문로) in Jung-gu, Seoul has 930 active stores across 321 business categories, +3.0% versus the previous quarter (Q2 2026). It is a mixed-use street at the “stable” stage, graded A.
What's on the street
Food & drink 17%Retail 62%Personal services 4%Education 0%Leisure 1%Lodging 1%Real estate 1%Other 14%
Who shops here
Spending levelPremium · higher than 97% of Korean streets
Late-night activityMostly daytime · higher than 13% of Korean streets
Repeat visitsDestination (visitors) · higher than 0% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Paik's Coffee빽다방 | Coffee | 1,712 | +263 |
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
| Gamasotsundaegukbap가마솥순대국밥 | Korean food | 58 | +22 |
| Lotteria롯데리아 | Fast food | 1,209 | +18 |
| Orenjeu오렌즈 | 안경 | 353 | +16 |
| Rian리안 | Hair & beauty | 452 | +11 |
| Maragongbang마라공방 | Chinese | 92 | +5 |
| Jiteu지트 | Education | 13 | +2 |
| Chunhyanggolnamwonchueotang춘향골남원추어탕 | Korean food | 35 | +1 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Sogong-ro소공로 · Jung-gu | 498 | +2.9% | 84.3 | Mixed-use | Quality improving |
| Jong-ro 12-gil종로12길 · Jongno-gu | 89 | +12.7% | 82.2 | Late-night | Nearing oversupply |
| Myeongdong 8na-gil명동8나길 · Jung-gu | 114 | +3.6% | 80.1 | Mixed-use | Early growth |
| Namdaemunsijang 2ga-gil남대문시장2가길 · Jung-gu | 35 | +6.1% | 80.0 | Dining alley | Growing |
| Sowol-ro소월로 · Jung-gu | 219 | +2.3% | 79.8 | Mixed-use | Stable |
Streets like Namdaemun-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Jangchungdan-ro 13-gil장충단로13길 · Jung-gu | 306 | +2.7% | 82.0 | Mixed-use | Stable |
| Sinbanpo-ro신반포로 · Seocho-gu | 2,257 | +1.6% | 83.6 | Mixed-use | Quality improving |
| Dalseong-ro달성로 · Jung-gu | 232 | -0.8% | 48.4 | Mixed-use | Stable |
| Gwangnaru-ro 56-gil광나루로56길 · Gwangjin-gu | 1,000 | +5.9% | 84.9 | Mixed-use | Growing |
| Eulji-ro 45-gil을지로45길 · Jung-gu | 46 | +17.9% | 82.5 | Mixed-use | Early growth |
Cite as: “Namdaemun-ro (남대문로) in Jung-gu, Seoul has 930 active stores across 321 business categories, +3.0% versus the previous quarter (Q2 2026). It is a mixed-use street at the “stable” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.