The short answer
Sowol-ro (소월로) in Jung-gu, Seoul has 219 active stores across 77 business categories, +2.3% versus the previous quarter (Q2 2026). It is a mixed-use street at the “stable” stage, graded A.
What's on the street
Food & drink 9%Retail 79%Personal services 2%Education 1%Lodging 1%Real estate 0%Other 7%
Who shops here
Spending levelPremium · higher than 98% of Korean streets
Late-night activityMostly daytime · higher than 34% of Korean streets
Repeat visitsDestination (visitors) · higher than 0% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Rian리안 | Hair & beauty | 452 | +11 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Sogong-ro소공로 · Jung-gu | 498 | +2.9% | 84.3 | Mixed-use | Quality improving |
| Namdaemun-ro남대문로 · Jung-gu | 930 | +3.0% | 82.9 | Mixed-use | Stable |
| Myeongdong 8na-gil명동8나길 · Jung-gu | 114 | +3.6% | 80.1 | Mixed-use | Early growth |
| Namdaemunsijang 2ga-gil남대문시장2가길 · Jung-gu | 35 | +6.1% | 80.0 | Dining alley | Growing |
| Hangang-daero한강대로 · Jung-gu | 168 | +2.4% | 79.5 | Office lunch | Stable |
Streets like Sowol-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Siheung-daero 62-gil시흥대로62길 · Geumcheon-gu | 94 | -5.0% | 38.1 | Neighborhood daily | Shrinking |
| Beomil-ro 65beon-gil범일로65번길 · Dong-gu | 77 | +5.5% | 76.5 | Mixed-use | Nearing oversupply |
| Madeul-ro 11-gil마들로11길 · Dobong-gu | 510 | +10.2% | 88.3 | Mixed-use | Growing |
| Beomil-ro범일로 · Dong-gu | 461 | +2.4% | 80.4 | Mixed-use | Quality slipping |
| Gyodong-gil교동길 · Jung-gu | 175 | +3.5% | 75.1 | Mixed-use | Growing |
Cite as: “Sowol-ro (소월로) in Jung-gu, Seoul has 219 active stores across 77 business categories, +2.3% versus the previous quarter (Q2 2026). It is a mixed-use street at the “stable” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.