The short answer
Supyo-ro (수표로) in Jongno-gu, Seoul has 315 active stores across 156 business categories, +4.7% versus the previous quarter (Q2 2026). It is an after-work dining street at the “growing” stage, graded A.
What's on the street
Food & drink 46%Retail 15%Personal services 3%Education 8%Leisure 8%Lodging 4%Real estate 4%Other 12%
Who shops here
Spending levelValue · higher than 24% of Korean streets
Late-night activityStrong late-night trade · higher than 86% of Korean streets
Repeat visitsDestination (visitors) · higher than 20% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Paik's Coffee빽다방 | Coffee | 1,712 | +263 |
| Ilpumyangpyeonghaejangguk일품양평해장국 | Korean food | 394 | +112 |
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
| Morikeopi모리커피 | Coffee | 81 | +17 |
| Rian리안 | Hair & beauty | 452 | +11 |
| Hyugeso휴게소 | Coffee | 30 | +10 |
| Yukjeongukbap육전국밥 | Korean food | 51 | +8 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Jong-ro종로 · Jongno-gu | 2,740 | +3.7% | 83.5 | Mixed-use | Early growth |
| Jong-ro 12-gil종로12길 · Jongno-gu | 89 | +12.7% | 82.2 | Late-night | Nearing oversupply |
| Jong-ro 14-gil종로14길 · Jongno-gu | 43 | +10.3% | 79.4 | Late-night | Nearing oversupply |
| Samil-daero삼일대로 · Jongno-gu | 383 | +1.9% | 79.3 | Mixed-use | Stable |
| Donhwamun-ro 11-gil돈화문로11길 · Jongno-gu | 114 | +4.6% | 79.0 | Late-night | Growing |
Streets like Supyo-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Gowon-ro고원로 · Taebaek-si | 74 | +7.3% | 77.2 | After-work dining | Early growth |
| Noryangjin-ro 8-gil노량진로8길 · Dongjak-gu | 74 | +1.4% | 73.7 | After-work dining | Stable |
| Sillimdong-gil신림동길 · Gwanak-gu | 111 | +6.7% | 78.4 | After-work dining | Nearing oversupply |
| Goryeo-daero 27-gil고려대로27길 · Seongbuk-gu | 61 | +5.2% | 76.3 | Café & youth | Growing |
| Minsokgongwon-ro민속공원로 · Danwon-gu, Ansan-si | 96 | +7.9% | 78.4 | Café & youth | Nearing oversupply |
Cite as: “Supyo-ro (수표로) in Jongno-gu, Seoul has 315 active stores across 156 business categories, +4.7% versus the previous quarter (Q2 2026). It is an after-work dining street at the “growing” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.