The short answer
Daehak-ro 12-gil (대학로12길) in Jongno-gu, Seoul has 169 active stores across 89 business categories, +27.1% versus the previous quarter (Q2 2026). It is an office lunch street at the “nearing oversupply” stage, graded B.
What's on the street
Food & drink 19%Retail 9%Personal services 2%Education 5%Leisure 2%Real estate 1%Other 62%
Who shops here
Spending levelValue · higher than 3% of Korean streets
Late-night activityMostly daytime · higher than 26% of Korean streets
Repeat visitsDestination (visitors) · higher than 20% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Sulbing설빙 | 아이스크림/빙수 | 576 | +16 |
| Abikko아비꼬 | Other dining | 97 | +2 |
| Jiteu지트 | Education | 13 | +2 |
| Raepseu랩스 | 스포츠 관련 | 11 | +1 |
| Banposikseu반포식스 | 기타 외국식 | 30 | +1 |
| Beualla브알라 | 아이스크림/빙수 | 11 | +1 |
| Puradak푸라닭 | Fried chicken | 715 | +1 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Dongsung-gil동숭길 · Jongno-gu | 169 | +29.0% | 87.6 | Office lunch | Nearing oversupply |
| Seonggyungwan-ro성균관로 · Jongno-gu | 273 | +3.0% | 80.3 | Mixed-use | Growing |
| Daehak-ro대학로 · Jongno-gu | 376 | +1.4% | 79.9 | Mixed-use | Quality improving |
| Seonggyungwan-ro 5-gil성균관로5길 · Jongno-gu | 26 | +36.8% | 79.2 | Late-night | Nearing oversupply |
| Daehak-ro 11-gil대학로11길 · Jongno-gu | 95 | +3.3% | 76.8 | Café & youth | Growing |
Streets like Daehak-ro 12-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Soseong-ro 185beon-gil소성로185번길 · Michuhol-gu | 126 | +0.8% | 69.9 | Office lunch | Stable |
| Dunsan-daero 117beon-gil둔산대로117번길 · Seo-gu | 224 | +9.3% | 79.5 | Office lunch | Growing |
| Bugwang-ro부광로 · Sosa-gu, Bucheon-si | 399 | +3.6% | 73.9 | Office lunch | Nearing oversupply |
| Munhwajeondang-ro문화전당로 · Dong-gu | 76 | — | 49.9 | Office lunch | — |
| Seonam-ro서남로 · Dong-gu | 48 | — | 52.5 | Office lunch | — |
Cite as: “Daehak-ro 12-gil (대학로12길) in Jongno-gu, Seoul has 169 active stores across 89 business categories, +27.1% versus the previous quarter (Q2 2026). It is an office lunch street at the “nearing oversupply” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.