The short answer
Seonggyungwan-ro (성균관로) in Jongno-gu, Seoul has 273 active stores across 137 business categories, +3.0% versus the previous quarter (Q2 2026). It is a mixed-use street at the “growing” stage, graded A.
What's on the street
Food & drink 38%Retail 18%Personal services 6%Education 5%Leisure 4%Lodging 6%Real estate 5%Other 18%
Who shops here
Spending levelMid-market · higher than 56% of Korean streets
Late-night activitySome late-night trade · higher than 61% of Korean streets
Repeat visitsDestination (visitors) · higher than 20% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Gamachitongdak가마치통닭 | Other dining | 788 | +82 |
| Yogeoteuwoldeu요거트월드 | Other dining | 164 | +69 |
| Myeongnyunjinsagalbi명륜진사갈비 | Korean food | 606 | +46 |
| Peuredeupija프레드피자 | Pizza | 168 | +31 |
| Banapeureso바나프레소 | Coffee | 52 | +30 |
| Seulloukaelli슬로우캘리 | Western food | 139 | +22 |
| Cheogatjibyangnyeomchikin처갓집양념치킨 | Fried chicken | 1,254 | +21 |
| Hansot한솥 | Korean food | 811 | +18 |
| Pijaseukul피자스쿨 | Pizza | 628 | +13 |
| Saelleodi샐러디 | Other dining | 333 | +11 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Dongsung-gil동숭길 · Jongno-gu | 169 | +29.0% | 87.6 | Office lunch | Nearing oversupply |
| Daehak-ro 12-gil대학로12길 · Jongno-gu | 169 | +27.1% | 86.1 | Office lunch | Nearing oversupply |
| Seonggyungwan-ro 5-gil성균관로5길 · Jongno-gu | 26 | +36.8% | 79.2 | Late-night | Nearing oversupply |
| Daehak-ro 11-gil대학로11길 · Jongno-gu | 95 | +3.3% | 76.8 | Café & youth | Growing |
| Daemyeong-gil대명길 · Jongno-gu | 123 | +1.6% | 76.2 | After-work dining | Stable |
Streets like Seonggyungwan-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Gwancheon-ro관천로 · Gwanak-gu | 210 | +9.9% | 82.1 | Mixed-use | Growing |
| Hanbit-ro한빛로 · Dongdaemun-gu | 141 | -25.8% | 35.7 | Dining alley | Shrinking |
| Yonghak-ro용학로 · Suseong-gu | 472 | +2.4% | 78.1 | Mixed-use | Stable |
| Nohae-ro 63da-gil노해로63다길 · Dobong-gu | 91 | +7.1% | 81.7 | Neighborhood daily | Early growth |
| Jinhwangdo-ro 27-gil진황도로27길 · Gangdong-gu | 62 | +6.9% | 76.5 | Neighborhood daily | Growing |
Cite as: “Seonggyungwan-ro (성균관로) in Jongno-gu, Seoul has 273 active stores across 137 business categories, +3.0% versus the previous quarter (Q2 2026). It is a mixed-use street at the “growing” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.