The short answer
Chungjeong-ro (충정로) in Seodaemun-gu, Seoul has 240 active stores across 129 business categories, -0.4% versus the previous quarter (Q2 2026). It is an office lunch street at the “quality improving” stage, graded A.
What's on the street
Food & drink 33%Retail 17%Personal services 3%Education 2%Leisure 2%Lodging 3%Real estate 3%Other 38%
Who shops here
Spending levelValue · higher than 22% of Korean streets
Late-night activityMostly daytime · higher than 47% of Korean streets
Repeat visitsDestination (visitors) · higher than 11% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Hasamdongkeopi하삼동커피 | Coffee | 644 | +57 |
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
| Chullimaratang춘리마라탕 | Chinese | 202 | +22 |
| Iganeyangkkochi이가네양꼬치 | Chinese | 34 | +4 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Saemunan-ro새문안로 · Jung-gu | 52 | +6.1% | 81.5 | Mixed-use | Growing |
| Chungjeong-ro 4-gil충정로4길 · Seodaemun-gu | 42 | +16.7% | 81.2 | Café & youth | Nearing oversupply |
| Chungjeong-ro 11-gil충정로11길 · Seodaemun-gu | 46 | +15.0% | 80.7 | After-work dining | Growing |
| Bugahyeon-ro 14-gil북아현로14길 · Seodaemun-gu | 36 | +12.5% | 78.8 | Neighborhood daily | Growing |
| Seosomun-ro서소문로 · Seodaemun-gu | 149 | +5.7% | 78.1 | Office lunch | Growing |
Streets like Chungjeong-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Mabang-ro 10-gil마방로10길 · Seocho-gu | 183 | +14.4% | 84.0 | Office lunch | Nearing oversupply |
| Daesagwan-ro 34-gil대사관로34길 · Yongsan-gu | 92 | +2.2% | 68.8 | Office lunch | Stable |
| Nonhyeon-ro 150-gil논현로150길 · Gangnam-gu | 100 | -3.9% | 35.2 | Office lunch | Declining |
| Duteopbawi-ro두텁바위로 · Yongsan-gu | 206 | +4.6% | 76.5 | Office lunch | Growing |
| Jungang-ro 196beon-gil중앙로196번길 · Dong-gu | 93 | — | 56.8 | Mixed-use | — |
Cite as: “Chungjeong-ro (충정로) in Seodaemun-gu, Seoul has 240 active stores across 129 business categories, -0.4% versus the previous quarter (Q2 2026). It is an office lunch street at the “quality improving” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.