The short answer
Daesagwan-ro 34-gil (대사관로34길) in Yongsan-gu, Seoul has 92 active stores across 63 business categories, +2.2% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded B.
What's on the street
Food & drink 35%Retail 13%Personal services 3%Education 4%Leisure 1%Real estate 9%Other 35%
Who shops here
Spending levelValue · higher than 22% of Korean streets
Late-night activityMostly daytime · higher than 46% of Korean streets
Repeat visitsDestination (visitors) · higher than 1% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Kapeyoajeong카페요아정 | Coffee | 372 | +357 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Daesagwan-ro대사관로 · Yongsan-gu | 157 | +4.7% | 82.0 | Dining alley | Growing |
| Dokseodang-ro 20-gil독서당로20길 · Yongsan-gu | 30 | +42.9% | 80.2 | Mixed-use | Nearing oversupply |
| Dokseodang-ro독서당로 · Yongsan-gu | 282 | +2.2% | 78.7 | Neighborhood daily | Quality improving |
| Bogwang-ro보광로 · Yongsan-gu | 307 | +1.0% | 77.3 | Mixed-use | Stable |
| Daesagwan-ro 5-gil대사관로5길 · Yongsan-gu | 31 | +10.7% | 76.7 | Dining & shopping | Growing |
Streets like Daesagwan-ro 34-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Sejong-daero 18-gil세종대로18길 · Jung-gu | 66 | +4.8% | 74.9 | Mixed-use | Early growth |
| Duteopbawi-ro두텁바위로 · Yongsan-gu | 206 | +4.6% | 76.5 | Office lunch | Growing |
| Nonhyeon-ro 150-gil논현로150길 · Gangnam-gu | 100 | -3.9% | 35.2 | Office lunch | Declining |
| Seolleung-ro 131-gil선릉로131길 · Gangnam-gu | 88 | +4.8% | 77.1 | Office lunch | Early growth |
| Mabang-ro 10-gil마방로10길 · Seocho-gu | 183 | +14.4% | 84.0 | Office lunch | Nearing oversupply |
Cite as: “Daesagwan-ro 34-gil (대사관로34길) in Yongsan-gu, Seoul has 92 active stores across 63 business categories, +2.2% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.